Campaigns Management - ATL
Shopee
Manila, Philippines
4d ago

Job Description :

  • Develop insights-led and data-driven campaigns
  • Drive user acquisition
  • Launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets
  • Creating a top-to-bottom marketing funnel : from brand awareness to lead generation to acquisition
  • Manage cross-functional tasks in delivering campaigns
  • Driving initiatives and seeing projects through to completion
  • Ability to build and maintain good relationship with vendors and suppliers
  • Adept in PH TV and Entertainment landscape
  • Ability to define campaign look-and-feel across all channels
  • Understanding consumer behavior drivers
  • Requirements :

  • Bachelor’s Degree in Marketing, Advertising or a related field
  • 2-5 years experience in Brand Marketing
  • Solid business judgement backed by an analytical mindset
  • Ability to mine consumer and shopper understanding and translate this into actionable insights
  • Strong project management skills; experience working in a very fast paced environment while maintaining acute attention to details and getting things done at high quality.
  • Possesses innovative problem solving skills
  • Experience in brand communications, campaign development and execution, traditional and digital marketing
  • Exceptional communication and presentation skill
  • Possesses an eye for beauty and design
  • Ability to collaborate and influence internal cross-functions and external agencies to overcome obstacles
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