TaguigJob DescriptionWill handle one product (new and upcoming product from Traveloka Philippines)Work closely with Head of Marketing in executing end-
to-end functions from developing grounded marketing strategies to actual on-the-ground market-driven campaigns and initiatives aimed at growing the Business Unit (BU)Proactively improve core business performance indicators against targets through insights, analysis, & corrective actions in response to market needs by liaising with the marketing team composed of digital marketing channels, pricing, promotions, & partnership teamsCreate monthly marketing campaigns for the product being handled as well as promo planning altogether with the promo executive and communicate the campaign plan to the digital marketing channelsCollaborate with multiple stakeholders : Marketing (digital channels, pricing, & marketing-
technology), product team, engineering, finance, data scientists, Story Lab through campaign brief development, campaign execution or project leadershipConduct market research to oversee marketing road map for the product being managed.
This covers monitoring, analysis, & evaluation of market trends, customer behaviour, & competitor activity to develop actionable campaigns & initiatives driven towards growth in the top & bottom lines, as well as in improving customer retention.
Recommend overall product and category price strategies by maximising discount and promo costs-liaising with the product and pricing teams.
QualificationsGraduate of Statistics, Economics, Management Science, IT, Engineering, Digital MarketingAt least 5 years of relevant work experienceExcellent in strategy, follow-
through, & execution; possesses a growth mindset & can-do attitudeSkills : Analytical; Numbers-Driven; Logical & Process-
OrientedExposure of Digital marketing channels & actual hands-on managementFamiliarity with Customer / Market Funnel DevelopmentGood communication & presentation skillsCan work with various stakeholders across multiple cultures / countriesAdditional InformationJoin our ambitious growing team in building large impact consumer products and services, building real-
time and big data systems and platforms, coming up with creative solutions to business and engineering problems, deriving insights from massive amount of data, and transforming industries with technology.