A Sydney-based online presence agency specializing in Search Engine Marketing and Optimisation is hiring for a highly motivated Social Media Marketing Specialist that craves the success of powerful conversion-focused campaigns and building long-lasting brands for our customers across various industries.
In this role, you will be responsible for organizing and running marketing campaigns over social media platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok.
Reporting from the Philippines, you will be directly reporting to the onshore line manager.
Developing new social media campaigns off to the direction of the Social Media Coordinator
Creating content calendars and developing relevant content topics to reach the company’s target customers.
Create, design, and manage promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels and in a way that is consistent with an organization’s brand and social media strategy
Scheduling social media posts using applications such as Hootsuite
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Track social analytics and prepare to report for our project management team, and analyzing the performance of social media campaigns
Work closely with customer success manager to hit social media KPIs; responsible for Community Engagement
Auditing social media accounts to identify opportunities and optimizations
Skills, Qualifications & Experience
Bachelor’s degree in marketing or related discipline
With at least 3 years of relevant experience as a Social Media Specialist.
Experience working on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Google+, and other social media best practices.
Strong social media copywriting skills.
Knowledge of AB testing, other testing metrics, and SEO is desirable.
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Critical thinker and problem-solving skills
Can work independently and collaborate in a team
Has a sense of ownership and is goal-oriented.
A diverse, inclusive, and supportive company culture
Opportunity to collaborate and work with global clients and stakeholders
Great Paid Leave entitlements
Team outings, travel opportunities, company parties / events, and other exciting activities
Exposure to an international environment, working with people across Malaysia, Vietnam, the Philippines, and Australia
Industry and role-related training
Ongoing career opportunities