Demand Generation Associate (Hybrid)
Sprout Solutions
Taguig, NCR, PH
4h ago

 

DIRECTLY REPORTS TO: 

Demand Generation Officer

 

MAIN AREA OF RESPONSIBILITY:

Sprout's Demand Marketing Associate create and execute demand generation campaigns that nurture leads from various channels. They use their expertise to launch into new markets, engage with current customers, and strategize how to market services and products. Main channels handled are email, SMS and other messaging platforms, multi-channel paid acquisition and internal lead gen team. 

 

TASKS

  • Collaborate with the whole marketing team and stakeholders in content and distribution strategy planning
  • Create and execute a comprehensive campaign calendar based on marketing strategy
  • Execute innovative and creative campaigns that resonate with the target market and result in lead acquisition or conversion
  • Be the digital expert of Sprout and be able to deploy campaigns that create demand leads
  • Understand Sprout's target market and target audience
  • Work with agencies to ensure that best-in-class paid acquisition practices are executed in planning, creation and distribution of campaigns
  • Handle all Sprout's email and direct messaging platforms for lifecycle marketing
  • Conduct competitor audit to ensure best practices are being used.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Plan, execute, and measure experiments and conversion tests



 

QUALIFICATIONS | COMPETENCIES:

  • Education: Bachelor’s degree in communication, marketing, or in other related fields
  • At least one year of experience in digital marketing
  • Experience in creating digital & email marketing, PPC, SMS campaign.
  • Possess a good understanding of web analytics and industry standards in digital marketing
  • Excellent communication and presentation skills
  • Ability to handle budget management and paid acquisition
  • Ability to work under pressure, complete tasks and responsibilities independently with limited or no supervision at all

 

Note: 

 

  • Sprout Solutions champions your personal data privacy.  By sending your application, you hereby acknowledge and agree to Sprout Solutions' use to collect, process and disclose your personal information in accordance with its privacy policy. Kindly refer to the link below before sending your application.Copy of Sprout Recruitment Privacy Policy (1).pdf
  • Your data may be shared with our third party partners that support Sprout’s recruitment activities. Our vendor partner may contact you if Sprout Solutions decides to proceed with your background verification. 

If you have any questions or concerns, please feel free to send an email to privacy@sprout.ph

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