Qualifications :
Graduate of Bachelor's degree in Business Administration, Marketing, Statistics, Mathematics, or any related course
4 years working experience with digital data analysis & reporting, preferably in FMCG or tech industries
Proficient knowledge of analytical tools (Google Analytics, MS Excel, Power BI, Data Studio,Sprinklr or other social media reporting tools) is required
Has proficient knowledge of digital media KPIs and has demonstrated ability to translate digital data into actionable insights
Knowledge of Adobe Analytics, Azure, Tag Manager, Search Console is preferred
Location : Taguig, BGC
Job de ion :
Track, report and analyze digital marketing and consumer data across brands and countries
Build and maintain reports, data visualizations and interactive dashboards
Analyze data and present data-driven recommendations for local and global marketing teams
Ensure data accuracy, quality and consistency : Safeguard unified data consistency (e.g. naming convention etc.), track and flag inconsistencies
Support digital marketing, content and UX teams in conducting tests (e.g., A / B, multivariate)
Work closely together with Mgr Data & Governance; liaise with various internal stakeholders regarding advanced digital marketing analytics.