Digital Marketing Analyst
Cobden and Carter International Inc
Manila, Bicol Region, PH
6d ago
source : WHATJOBS

Qualifications :

Graduate of Bachelor's degree in Business Administration, Marketing, Statistics, Mathematics, or any related course

4 years working experience with digital data analysis & reporting, preferably in FMCG or tech industries

Proficient knowledge of analytical tools (Google Analytics, MS Excel, Power BI, Data Studio,Sprinklr or other social media reporting tools) is required

Has proficient knowledge of digital media KPIs and has demonstrated ability to translate digital data into actionable insights

Knowledge of Adobe Analytics, Azure, Tag Manager, Search Console is preferred

Location : Taguig, BGC

Job de ion :

Track, report and analyze digital marketing and consumer data across brands and countries

Build and maintain reports, data visualizations and interactive dashboards

Analyze data and present data-driven recommendations for local and global marketing teams

Ensure data accuracy, quality and consistency : Safeguard unified data consistency (e.g. naming convention etc.), track and flag inconsistencies

Support digital marketing, content and UX teams in conducting tests (e.g., A / B, multivariate)

Work closely together with Mgr Data & Governance; liaise with various internal stakeholders regarding advanced digital marketing analytics.

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