The Sales and Training Manager drives the sales strategy and is accountable for ensuring that the staff is in compliance with the Benefit standard through the implementation and execution of the sales and coaching processes in place.
In addition to creating a fun, energetic, informative, and skill-driven environment for Benefit learning, this person ensures that Benefit’s Beauty Artists, Brow Experts and Management are continually educated and skilled on the latest and greatest education pieces.
This person ensures that Benefit’s Brow Experts / Aestheticians are continually educated and skilled in the Benefit standard of waxing and other aesthetician skills.
She is the keeper of the Benefit DNA and is responsible for ensuring that this is upheld and reflected in all Benefit points-of-sale.
Essential Duties and Responsibilities :
Responsible for driving retail sales achievement for total offline business against budget goals.
Create and develop a clear sales and training strategy to achieve daily / monthly / yearly goals and effectively cascading this to field staff.
Part of this responsibility is driving the growth of comparable doors as well as increasing staff productivity.
Able to create new tools and streamline processes with the goal of making operations more efficient.
Management of Sales and Training expense budget to achieve monthly / yearly / expense target (ie. Salaries, commission testers, supplies as well as T&E).
Ensure the sales and training calendar is aligned to support the marketing launch calendar. Effectively lead teams to ensure that all corporate initiatives are met and collaborate with the marketing team on in-store initiatives.
Ensure proper inventory management and that stock levels are accurate. Ensure counters are in stock of the top 50 SKUs at all times
Lead by example, Run a day on counter using 8 Steps In A Successful Day (Benefit-model). Identify and address key challenges and provide action plans in order to overcome bottlenecks in each individual’s selling process.
Teach, coach, motivate and develop employees effectively utilizing all tools available for on-counter coaching.
Create growth within the team and challenge the staff to develop. Primarily responsible for contributing to the growth, learning and success of others through coaching and mentoring.
Consistently reviews performance of team members and helps create action plans for development.
Keep commitments and build high expectations in self and others
Always be approachable and an effective two-way communicator
Drive individual performance through the MJSF (My Journey So Far handbook) and the incorporation of the DNA pledges and pillars in all work aspects.
Keeps productivity targets in mind as agreed with the GM; measures individuals and team success according to the targets.
In charge of monitoring and reporting the market landscape to ensure that the brand stays competitive and up-to-date within the industry in terms of store operations, sales initiatives and staff management.
Assess and adjust goal(s) as team changes, grows & develops
Communication and Relationships-
Able to smooth over any minor conflicts that may arise at the store level.
Persuade others through influence and collaboration as opposed to command and control
Able to articulate latest sales figures and action plans on how to bridge gaps if any.
Constantly collaborates with the team on ideas on how to improve the business.
Express ideas and information clearly and effectively
Establish and maintain good working relationships with team members and suppliers
Develop and maintain retailer relationships with key contacts as well as mall operations
In charge of total country staff recruitment, retention and productivity and is the key brand representative to partner agencies
Ensure that all counters are appropriately staffed with the right people in a timely manner
Creation and compliance of all house rules and processes.
Negotiate staffing levels based on productivity targets, trends and opportunities.
Responsible for field education and artistry : in charge of induction, product knowledge and artistry in-store, on counter coaching, service excellence and certification.
In charge of adapting Global and Regional Education expectations to fit local market needs
Build a trained and educated staff through on and off-site training and drive information retention.
Identify further training needs from Managers or Trainers through the conducting MJSF evaluation
Maintain the consistency and standards of the Selling Strategy
Inspire and train employees by setting the example of excellent service and sales and through team selling
Driver of retail audit compliance and consistency across all doors and retailers
Ensure all POS systems and equipment (computer, TVs, Ipads, Ipods, speakers, CCTVs, etc) are in good working condition at all times by regularly coordinating with the store managers, suppliers and IT department.
Resolves all issues in a timely manner.
Facilitate quarterly stock count and inventory alignment in the stores
Ensure that the counters are fully stocked with testers, consumables and service supplies by performing regular audits and notifying key Benefit contacts.
Facilitate Purchase Order and delivery of collaterals and consumables needed for selling by coordinating closely with the suppliers and concerned departments.
Ensure that Benefit merchandise is displayed in accordance with the visual merchandising guidelines
Ensure timely delivery and payment of orders by coordinating with different departments (accounting, IT, warehouse, etc.
and suppliers or agencies
Take charge in maintaining and updating the store uniforms to ensure all personnel are well-dressed according to Beauty Central standards
Replenish / replace office supplies and other store collaterals as needed
Ensures all reports are submitted accurately and on time which includes the reports submitted by the Sales and Training Assistant.
Responsible for ensuring that all team members are familiar with how to complete and interpret individual and team performance reports.
Speak weekly to GM to reflect achievements and opportunities and seek coaching on managing challenges making regular reference to plans.
Promote feel good / fun environment for customers and employees
Be passionate and tenacious
Act ethically and with integrity
Use good judgment
All other duties as assigned
University degree holder or equivalent academic qualifications
5-6 years retail experience minimum required
Minimum 3 years management experience
Ability to pass Benefit’s assessment center (includes presentation, analytical test and counter audition)
Cosmetics and Artistry experience preferred
Proven sales and service track record
Fluent English -speak, read, and write
Proficient at reading and analyzing numbers
Interpersonal skills in customer service
Excellent communication and leadership skills
Proficient computer skills Word, Excel, Power-point
Flexibility regarding work hours and flexibility to travel 2x / year minimum