Brand Manager | FMCG
Leading Edge Executive Talent Search Inc.
Cebu City, Central Visayas, Philippines
11d ago
source : Kalibrr, Inc.

Job Description

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to take action
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets, and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics
  • Minimum Qualifications

  • Must possess at least a Bachelor's Degree.
  • Excellent written and verbal communication skills.
  • Proven working experience as Brand Manager.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Step 2
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