Digital Marketing Associate
Sprout Solutions
Taguig, Metro Manila, PH
4d ago

Duties and responsibilities

  • Familiarize and work towards being the digital 'œexpert' for Sprout Solutions;
  • Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners;
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
  • Instrument conversion points and optimize user funnels. Conduct comprehensive marketing researches about competitors performances, customer behaviour, etc.;
  • Frequency :

  • 1 digital trend every week to share to weekly report every Monday
  • Keep track of competitor's email behavior
  • Keep track of competitor's social behavior
  • Digital landscape every end of the month
  • Email marketing : Develop, strategize and create all email campaigns. Track key metrics per campaign objective and categorize content into buckets to create daily PCRs (post-campaign reports);
  • Frequency :

    Email campaigns - at least 4 emails across all email segments per week

    Sprout standards for email :

  • 20.94 % Open rate
  • 1.32 % Average click-through rate
  • 6.31 % Average click-to-open rate
  • 0.30 % Average unsubscribe rate
  • Develop a manual for Mailerlite
  • Website : Develop and manage the organization's website and revamp the website's content. Track and analyze website traffic flow and provide regular internal reports.
  • Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;
  • Frequency :

  • 2 blogs per week
  • Covid landing page content
  • at least 60% and below bounce rate
  • at least 50 seconds average session duration
  • Search engine optimization (SEO) : Continually develop strategies to increase the number of visitors to Sprout's website by implementing high-ranking keywords across all pages;Implementation of SEO
  • QA on SEO keywords every month

  • Develop a manual for SEO pillar
  • May be assigned to handle new projects from time to time or if the need arises;
  • ï Other related digital marketing support, communication, and tasks that may be required from time to time
  • Requirements

  • 3 to 5 years proven experience as marketing associate / officer or similar role
  • BS / BA in Marketing, Communications or any related field
  • Deep understanding of digital marketing elements and market research methods
  • Familiarity with email marketing concepts, principles, and tactics
  • Demonstrable experience in website and SEO data analytics and tools
  • Solid proficiency with marketing technology, software and applications (Mailerlite both drag and drop and coded version)
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
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