Digital Marketing Manager
Abbott
Taguig City, National Capital Region PH
22h ago
source : ISPE

To lead the best in class development & execution of corporate digital platform plans (i.e. social media, social listening and youtube) with clear linkage to E-commerce to complete consumer journey and achieve / exceed the agreed KPI’s & ROI targets

To guide & direct the brand marketing team and partner agencies to execute their digital campaigns delivering against brand objectives, in line with Established Pharmaceuticals Division (EPD) & local regulatory policies.

Monitor and analyze digital KPI’s competitive activity to recommend corrective actions and / or opportunities to over deliver.

Help build marketing team’s digital capability to achieve digital transformation in the organization.

Core Job Responsibilities :

Contributes as an active member of the EPD marketing team to drive & exceed KPI’s and business goals

Based on a profound understanding of the digital consumer journey and how to leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and engagement.

Be the lead point of contact with partner agencies and guide them to execute best in class digital corporate platforms and digital campaigns Â

Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and campaigns

Develop partnerships with digital agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges

Controls the digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.

Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for EPD PH organization

Position Accountability / Scope :

Internal : Â Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams

External : Â Agency, Suppliers, Doctors, Key Account teams, Market Analytics

Minimum Experience / Training Required :

At least 8 years experience in brand management or digital marketing. Experience in managing agencies & multifunctional teams is a must.

 Proven success record in digital marketing and digital sales capability

Strong leadership with demonstrated financial, analytic and organization management skills             Â

industry" : "Healthcare","title" : "Digital Marketing ManagerDivision : EPD Established Pharma

Travel : Yes, 20 % of the Time

Medical Surveillance : Not Applicable

Significant Work Activities : Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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