To lead the best in class development & execution of corporate digital platform plans (i.e. social media, social listening and youtube) with clear linkage to E-commerce to complete consumer journey and achieve / exceed the agreed KPIâs & ROI targets
To guide & direct the brand marketing team and partner agencies to execute their digital campaigns delivering against brand objectives, in line with Established Pharmaceuticals Division (EPD) & local regulatory policies.
Monitor and analyze digital KPIâs competitive activity to recommend corrective actions and / or opportunities to over deliver.
Help build marketing teamâs digital capability to achieve digital transformation in the organization.
Core Job Responsibilities :
Contributes as an active member of the EPD marketing team to drive & exceed KPIâs and business goals
Based on a profound understanding of the digital consumer journey and how to leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and engagement.
Be the lead point of contact with partner agencies and guide them to execute best in class digital corporate platforms and digital campaigns Â
Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and campaigns
Develop partnerships with digital agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges
Controls the digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for EPD PH organization
Position Accountability / Scope :
Internal : Â Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams
External : Â Agency, Suppliers, Doctors, Key Account teams, Market Analytics
Minimum Experience / Training Required :
At least 8 years experience in brand management or digital marketing.Â Experience in managing agencies & multifunctional teams is a must.
Â Proven success record in digital marketing and digital sales capability
Strong leadership with demonstrated financial, analytic and organization management skillsÂ Â Â Â Â Â Â Â Â Â Â Â Â Â
industry" : "Healthcare","title" : "Digital Marketing ManagerDivision : EPD Established Pharma
Travel : Yes, 20 % of the Time
Medical Surveillance : Not Applicable
Significant Work Activities : Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)