SEO Specialist
Jones Lang LaSalle, IP, Inc
Taguig, Philippines
5d ago

Description :

  • The successful candidate will work alongside the regional and local marketers to define and implement measurement strategies that align with marketing and business objectives;
  • produce meaningful KPI dashboards and deliver cross-channel performance reports with actionable insights.

    The successful candidate must be intellectually curious and understand the critical importance of accuracy and attention to details.

    He or she should able to draw actionable insights from self-guided analysis and present findings in a compelling fashion.

    The Digital Analytics Specialist shall perform the following tasks :

  • Gather, manage, organise and present web, email and mobile analytics data, key metrics and KPIs
  • Develop and deliver both regular and ad-hoc reports for colleagues / stakeholders to help drive decisions
  • Perform on-demand site performance, campaign engagement and conversion analysis
  • Provide insights and recommendations on content and campaign by leveraging data available on all digital / traditional channels
  • Monitor and analyse effectiveness of new features, web site changes
  • Create listening dashboard on Sprinklr / Digimind
  • Oversee the Tag Manager implementation and integration with Analytics, as needed
  • Audit and troubleshoot existing implementation and / or data discrepancies while recommending solutions
  • Assist with UAT when required
  • 3-5 years in an analytical role working with Marketing Analytics tools
  • Solid experience with tag management solutions such as Google Tag Manager
  • Must have excellent problem solving skills and experience driving insights from data
  • Understanding of data visualisation tools
  • Strong experience in systems such as Eloqua, Digimind, Sprinklr, Hootsuite, GTM, Google Search Console, web analytics (Google Aanalytics, Omniture), search and social
  • Good understanding of SEO, and social media data and analysis
  • Advanced proficiency with MS Excel and MS PowerPoint
  • Strong communication and writing skills; English at native level is essential
  • Can do positive attitude and team player
  • Able to work independently with minimum supervision
  • Ability to multitask and prioritise work in a fast-paced environment
  • Experience working in a multi-national corporation is a plus
  • Apply
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