Digital Marketing Performance and Data Analytics Specialist
Colgate-Palmolive Company
San Jose, SJ, CR
4d ago

No Relocation Assistance Offered

93182 - San Jose, San Jose, Costa Rica

Position Purpose :

The Digital Marketing Performance & Data Analytics Specialist drives the marketing department’s communication performance through initiative / campaign driven results and multiple touchpoints measurement and attribution across the conversion funnel.

Works closely with all marketing teams in target-setting and post-campaign evaluations. Has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver advanced, personalized consumer experiences and services through multiple digital communication channels with a vision of winning consumer loyalty and increasing their lifetime value to the business.

Let’s talk about responsibilities :

The Performance & Data Analytics Specialist plays a leading role in the management of digital projects inclusive of online planning and insight, online promotions, high quality acquisition programs, campaigns, and activities across the business’s online platforms.

Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The role involves responsibilities such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.

The Performance & Data Analytics Specialist analyzes statistics and should be able to extract insights to make campaign recommendations.

Collects and examines consumer insights to develop creative marketing acquisition tactics. Understanding and monitoring web analytics dashboards and reporting tools is expected as these tools will help him / her maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics.

Responsible for the strategic direction of various marketing online channels :

Understand Search trends, performance and opportunities in order to discuss strategy / territories / keywords / ads with Division

Execute strategies by evaluating and defining the KPIs of all existing digital marketing channels to determine and make necessary adjustments to optimize marketing effectiveness

Manage ad placements, target the relevant interests and topics through programmatic buying. Use in-market audiences for search ads and retarget them across touchpoints such as SEM, display advertising, social media, content discovery platforms, etc

Use attribution tools and models to track touchpoints across the funnel, which will help maximize campaign effectiveness

Develop hypotheses and perform A / B testing to recommend optimizations

Leverage consumer insights to better segment, target and reach potential consumers

What you need for this position :

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field.

The equivalent of the same in working experience is also acceptable.

3-5 years work or equivalent relevant experience in digital media analytics at an agency, publisher / technology firm or relevant marketing organization

Specific functional experience and technical skills :

Data Analytics : EXCEL (V / B macros), Data Studio, Google Sheets, Google Analytics; Facebook Business Manager and similar platform analytics tools

Data Visualization Tools (Tableau, Datorama, Power BI)

English Advanced Level

Is a plus if you have :

Experience on programmatic buying, DMP and DSP (as DV360, Verizon, etc)

Experience with CRM platforms

Understanding of CRM practices and project implementation

Experience with Insights sources : eMarketer; comScore; similarweb; etc

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV.

Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at http : / / www.colgatepalmolive.com .

To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http : / / www.

colgatebsbf.com . To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http : / / www.hillspet.

com . To learn more about Tom’s of Maine please visit http : / / www.tomsofmaine.com .

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application Accommodation colpal.

com with the subject "Accommodation Request" should you require accommodation.

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