SEA B&W Consumer Markets Insights Director
UNILEVER PHILIPPINES , INC.
Taguig, Philippines
3h ago

RESPONSIBILITIES

  • Identify the passion points and tensions of consumers vis-à-vis sustainable choices, with depth of understanding on what matters to them also in view of motivational / behavioral psychology
  • Support the development of future-fit solutions in Lead Markets with real-time co-creation of relevant consumer cohorts with agile mindset
  • Types of strategic projects may include portfolio work; consumer benefit / motivation platforms (needs); co-creation with consumer cohorts;
  • circular economy spaces.

  • Motivate and inspire the market insight agencies ensuring maximum value for the business about quality, timeliness, and service
  • Anticipate needs and provide advice on the use / application of market information and its integration in the business including self-service by Marketing and CMI
  • Lead consumer first ad hoc projects in this digital space to drive actions.
  • ALL ABOUT YOU

  • Strategic Influencing confidence to use sound logic and detailed analysis to influence direction in conversation with senior stakeholders.
  • Thriving in ambiguity most of the work done by this team will be up stream in nature, looking at novel opportunities or challenges and requires structuring a nebulous opportunity, building frameworks to address them.
  • Organisation / Attention to Detail outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
  • Externally focussed obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business opportunities.
  • Team player effective team working, providing support as and when needed, even when outside of job scope.
  • Functional experience typically marketers looking to build strategic / big picture skills have done well in this role, but the role is also ideal for a functional or strategy specialist looking to broaden their business knowledge and skills
  • Agile Experience all work will be done in a highly agile way from how we set up the team, to our ways of working.
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