KCP Cluster Marketing Leader, ESEA
Taguig, Luzon, Philippines
3d ago

Job Description

Open to role being located close to a K-C office in any of the following countries within the ESEA region : Taiwan, Malaysia, Hong Kong, Singapore, Indonesia, Philippines

KCP Cluster Marketing Leader, ESEA

The Cluster Marketing Leader for Kimberly-Clark Professional (KCP) Business ESEA (East & Southeast Asia) plays a critical role in both the ESEA Cluster & Asia-Pacific Regional Marketing leadership teams, by elevating our marketing impact to achieve business goals.

Reporting to the Cluster General Manager but with a strong dotted line to the APAC KCP CX, Marketing & Innovation Director, the Cluster Marketing Senior Manager is responsible for building robust Cluster annual business plans which focus around areas such as digital leadership, commercialization of customer inspired innovation and providing outstanding end-to-end marketing experiences for our ecosystem of customers.

This individual is a progressive, innovative thought leader with an extensive background in developing and executing best-in-class marketing strategic programs.

The person requires outstanding collaborative leadership capabilities coupled with a demonstrated track record of executing complex strategic agendas in a fast-paced environment.

This person will serve as the subject matter expert in the cluster for digital marketing, segmentation, brand management and commercialization.

This person is also responsible for making sure to infuse outside-in thinking into the culture and will consistently represent the external customer in all situations.

Specific Responsibilities Include :

  • In partnership with the regional marketing teams, develop long-term and annual marketing growth strategy in line with the overall business-wide strategy.
  • Lead the Cluster Annual Business Plan process, and provide strategic thinking into the key levers for growth the team should focus on
  • Lead and inspire a team of activation mangers and organize them in a way to make most impact
  • Drives cluster marketing direction that corresponds to, and takes advantage of, key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.
  • Localizes the segment and brand stories provided by the regional and global teams for local market relevance to incorporate differentiators and market sensitivities.
  • Develops and maintains segment profiles. Develops and maintains message translations.

  • Partners with regional team on new product offering commercialization. Co-creates commercialization and go-to-market launch plans.
  • Creates and launches customer deliverables.

  • Work with the distributor sales and eCommerce teams to develop and execute joint business plans with our top strategic Distributor Partners e.
  • g. Webinars / trade shows etc.

  • From time to time required to participate and provide thought leadership to strategic initiatives e.g. Project Newton / Project North Star
  • Identifies new market segment opportunities specific to cluster. Develops full market and business case and utilizes the regional team for guidance and support where needed.
  • Leverage user insights (both observational and data) to identify opportunities to improve customer experience and build customer loyalty.
  • Works with the demand generation team to develop a campaign calendar of inbound and outbound marketing programs that align with the business strategy to drive incremental pipeline and revenue for the business.
  • Support regional Customer Experience efforts to provide 5 star end to end CX
  • Experience / Education :

  • Bachelor’s Degrees Required (Discipline Open) - Master’s Degree Optional
  • Marketing Certification College, University or professionally accredited research institution preferred
  • 10+ years of experience in a combination of a B2B / B2C environment emphasis in B2B
  • 10+ years with a demonstrated track record in the following skill areas : digital, technology, marketing automation, data analytics, customer relationship management platforms, marketing, strategy, omni-channel, demand generation, campaign management, commercialization, product marketing and sales
  • 7+ years of team leadership
  • Key Skills :

  • Approaches work with an entrepreneurial and agile spirit thinks, acts and works likes with a start-up mentality.
  • Strategic storyteller who uses content to create connections, helps people and customers engage, and inspire others to action.
  • Understands and demonstrates high emotional intelligence.
  • Engages stakeholders in ideation, decision making, and conflict resolution to drive strategic alignment.
  • Ability to marshal resources to successfully drive initiatives. Establishes priorities and manages trade-offs.
  • Champions ideas and influences and motivates key stakeholders by infecting them with a shared sense of purpose and passion.
  • Strong listener and communicator who is able to connect easily with others.
  • Comfortable with ambiguity and demonstrates flexibility.
  • Exhibits curiosity and high learning agility.
  • Results driven self-starter with a unique combination of technical knowledge and business acumen.
  • Strong interpersonal and communication skills with the ability to consult, partner and work effectively with senior business leaders and business partners across cultures and functions.
  • Will work to drive alignment against key business priorities.

  • Possess an open-minded approach to new methods and a creative inclination to tackle challenging business issues.
  • Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries.

    Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being.

    With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries.

    With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.

    If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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