Customer Development Manager
Cagayan De Oro, MSR, PH
6d ago

Job Summary

The Customer Development Manager is responsible for achievement of Sales targets through excellence in the 5P's execution at the direct point of sale where planning CP / Direct Retailers / Service Providers activities is key.

They must develop and support the partnership between CP / Direct retailers / Service Providers at the customer's headquarters, at the store and regional level by nurturing contacts and negotiating with buyers, merchandisers, and Store Operations / in-store personnel.

They provide feedback on the in-store environment which allows rapid revision of competitive tactics.

What you will do

  • Monitor sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement
  • Engage our customers to build our brands through strong alignment, selling and negotiation
  • Regularly visit stores in order to identify areas of improvement
  • Collaborate cross-functionally to develop and deliver strong commercial strategies and plans based on a deep understanding of our shoppers and categories
  • Leads development of 18-month rolling, joint, win-win business plans (baseline and promotions) covering sales, volume, and profitability at PPG / SKU level, and incorporating customers’ objectives and strategy
  • Monitors compliance of 5P activity execution against established agreements / objectives and tracks interim performance of 5P activities to ensure flawless execution
  • Collects information on the external environment (e.g. competitor activity) during the promotion period
  • Conducts post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences
  • Identifies insights from post-evaluation analyses and incorporates learning into future customer / RE strategy
  • Performs other duties as assigned
  • Complies with all policies and standards
  • Required Qualifications

  • Bachelor's Degree Any Business Course or related course
  • At least 2 years Experience in Consumer Goods / Customer Management of key accounts (e.g. FMCG industry experience an advantage)
  • Strong drive to achieve results and Leadership skills
  • Strong verbal and written communication skills; ability to communicate in a clear, focused, persuasive manner
  • Strong analytical skills
  • Business-savvy, strong field execution and high-level of customer & trade understanding
  • Able to work well under pressure & within limited time frame
  • Active and results-driven, good negotiation skills and have a strong personality.
  • Computer literate in MS Office and Google Suite
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