The Content Writer is responsible for ensuring that pages posted on the company’s sites engage both humans and search engines.
This includes keyword and topic research as well as copywriting and content development.
The Content Writer reports to the SEO Content Optimization Manager.
Key responsibilities :
Conducting topic research and writing compelling content for blogs, social media accounts, and websites
Crafting effective page elements (eg. titles, meta descriptions, headings) for site pages
Reviewing existing and planned website pages and conducting competitor research to identify content opportunities
Providing clear, detailed, data-backed recommendations for incorporating valuable keywords and phrases into site content
Identifying internal linking opportunities within content
Key requirements :
Must be fluent in the English language, preferably with a background in journalism or creative writing
Prior experience in copywriting and content marketing
Ability to think both creatively and critically
Ability to work both independently and as part of a team
Experience in the tech industry and / or working knowledge of SEO best practices is a plus but not required