Digital Advertising Coordinator
RBT Consulting
Iloilo, Western Visayas (PH), PH
3d ago

Duties and Responsibilities :

  • Define, plan, execute and continually optimize digital marketing strategies to meet project needs, objectives, goals, and KPIs including writing ad copy, creating ads and landing pages, and managing ad campaigns
  • Collaborate with the web developer to implement tracking pixels, cookies, and other relevant technologies
  • Manage the following channels and tactics : SEM / PPC, display ads, retargeting, paid social, content syndication, ABM / IP / cookie-based media, landing pages, native ads, etc.
  • Partner, collaborate, and communicate digital marketing plans, status updates, and campaign performance results and insights with marketing and sales teams
  • Report on advertising performance metrics and ROI across platforms to assess campaigns and continually optimize them
  • Qualifications :

  • Bachelor’s degree in Marketing, Advertising or any related field
  • Should be of legal age
  • Has 1-3 years of proven working experience in digital marketing and advertising
  • Has solid understanding, experience, and success with paid owned and earned digital
  • media on LinkedIn, Google and etc.

  • Has expertise in Google Analytics and other digital marketing and media analytics
  • Has experience in identifying target audiences and devising digital campaigns that
  • engage, inform and motivate digital marketing conversion objectives

  • Has relevant B2B social media marketing experience, up-to-date with the latest trends
  • and best practices in online marketing and measurement

  • Excellent verbal and written communication skills
  • Sales and Marketing experience is a plus
  • Amenable to work in an office-based setup
  • Willing to work in Iloilo
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