Required Skills
Trait & Segment Taxonomy (cleanup) : Ensure previously and newly created traits follow proper naming conventions and trait makeup (evars, props, etc.
reflect the name. Flag all in question and report to the team.
Trait & Segment Ongoing Monitoring : Ensure all existing traits are realizing and capturing properly. Note any downward trends or fluctuations and flag old traits for removal.
Site Update Impact Assessment : Identify potential impacts and risks to ongoing AAM collection when live pages are updated and new pages are deployed.
Flag existing traits that are potential at risk and communicate when new traits need to be created.
Trait Folder Assessment : Review folder structure to ensure proper naming, collection, and validity. Identify risks and communicate findings to the team for further investigation.
DMP Library Documentation : Add all new traits to DMP Library and note which are no longer in use. Ensure documentation is up to date so it can be referenced on a daily basis.
General experience with DMPs, preferably Adobe Audience Manager
Required Experience
Enjoys a team driven environment
Is accommodating, cooperative, analytical, heads down and introspective
Accepts pressure and the ability to switch from one item to the next as priorities change
Accepts interruptions and being able to juggle work load are important qualities.
Enjoys a structured environment where conformity to rules, regulations, structure and established ways of performing work are important
Accepts working with teams across virtual interfaces such as virtual conferences, phone calls and messaging services
Comfortability with leading projects amongst peers and colleagues within the organization
Identifies opportunities and is willing to train on analytics practice, concepts and objectives
Trait & Segment Taxonomy (cleanup) : Ensure previously and newly created traits follow proper naming conventions and trait makeup (evars, props, etc.
reflect the name. Flag all in question and report to the team.
Trait & Segment Ongoing Monitoring : Ensure all existing traits are realizing and capturing properly. Note any downward trends or fluctuations and flag old traits for removal.
Site Update Impact Assessment : Identify potential impacts and risks to ongoing AAM collection when live pages are updated and new pages are deployed.
Flag existing traits that are potential at risk and communicate when new traits need to be created.
Trait Folder Assessment : Review folder structure to ensure proper naming, collection, and validity. Identify risks and communicate findings to the team for further investigation.
DMP Library Documentation : Add all new traits to DMP Library and note which are no longer in use. Ensure documentation is up to date so it can be referenced on a daily basis.
General experience with DMPs, preferably Adobe Audience Manager
