Brand Executive
Kimstore Enterprise Corp.
Quezon City, PH
1d ago
source : Workbank

Duties and Responsibilities :

  • Passionate about brands and technology.
  • Analyze market trends and development that may impact offline / online marketing activities.
  • Assess alternate market research channels.
  • Conduct research to identify emerging trends of consumers.
  • Design, collect and analyze customer satisfaction and feedback.
  • Execute activities to communicate the business value proposition to customers.
  • Execute brand campaigns.
  • Execute customer loyalty plans.
  • Forecast emerging market needs.
  • Generate creative materials, templates, and collaterals.
  • Generate customer awareness.
  • Implement activities that develop organizational capabilities to deliver a consistent customer experience.
  • Implement brand communication plans.
  • Implement brand plans.
  • Implement innovation campaigns to drive higher customer retention and loyalty.
  • Maintain customer acquisition and retention programs.
  • Monitor the effectiveness of programs.
  • Monitor product quality, design, and brand alignment.
  • Review the effectiveness of brand campaigns.
  • Master, manage and develop the brand / product portfolio through brand sales analysis and growth strategies.
  • Implement appropriate marketing strategies to ensure brand profitability.
  • Keep updated with market trends and new developments utilizing information for business improvement.
  • Responsible for the stock management of all products in the brand portfolio.
  • Present data analytics / metrics on a regular basis
  • QUALITIES REQUIRED :

  • Fluent in both English and Filipino
  • Knowledge of product pricing, packaging, distribution, and positioning
  • Must be familiar with the latest marketing trends and best practices
  • Ability to conduct research and data analytics
  • Must have excellent communication and teamwork skills
  • Must possess a results-driven attitude
  • Must have a creative mindset
  • Highly passionate about brands and technology
  • Highly composed in meeting tight deadlines
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