Reporting of the role
This role reports to the Precision Activation Group Head for Wavemaker Philippines.
Overview of the Job
As a Senior Precision Activation Executive, you report directly to the Precision Activation Group Head and work together with the Precision Planner to implement digital campaigns on self-serve ad platforms and coordinates with online publishers while monitoring and optimizing these campaigns to deliver the KPIs and objective stated in the media plan.
He / She serves as a coach and mentor to junior buyers.
3 Best Things About the Job :
Puts you at the forefront of digital advertising and digital measurement
Opportunity to hone digital skills and knowledge across the spectrum of digital channels / platforms, through interacting and learning from our different digital specialists
Opportunity to coach and mentor junior members of the team in terms of digital skills
In three months :
Implemented digital campaigns of well-known brands in the country
Worked on campaign performance reports by collecting performance data from different digital publishers
In six months :
Ran effective yet efficient digital media campaigns
Recommended and implemented campaign optimization steps to deliver KPI results
In twelve months :
Established performance benchmarks for his / her set of clients
Responsibilities of the Role
Digital Ad Operations
Campaign implementation, monitoring, optimization, and reporting
Implement all cascaded standard procedures and best practices on their campaigns. (e.g., campaign setup, brand safety measures, weekly dashboard screenshots, etc.)
Timely submission of campaign implementations, reports, and other deliverables.
Ensures that digital campaign performance and spend is regularly on track in delivering the set KPIs
Supervises and guides junior members of the team on completing campaign deliverables.