Specialist II Campaign Management
Greenlee Textron Inc
Quezon City, National Capital Region,  Philippines
5d ago

Description

The position exists for the purpose of driving the tactical execution of marketing initiatives and achievement of business objectives through digital marketing campaigns, working on end-to-end campaign planning, management, execution and results analysis.

Responsibilities

Duty 1 : Campaign Management

Coordinates the execution of integrated marketing campaign tactics by working with resources from different marketing teams / functions (e.

g. social media, web, analytics). Ensure service level agreements are met within the expected timeline.

Works with campaign owners (e.g. Program Managers, BU / Country / WA Marcoms) to plan and develop campaigns throughout its entire lifecycle and measure performance results.

Provides inputs on campaign best practices by adhering to standardized processes, workflows, production templates, and other tools needed to produce demand generation programs.

Ensures production of campaign assets are moving through the pipeline, all projects and tasks are properly assigned and executed, and manages revisions for final approval of campaign owner.

Manages tasks within the campaign production process and ensures that campaigns are logged and updated in the different project and content management tools.

Reviews and tests campaign assets as part of the QA process before campaign activation.

Coordinates with Campaign Analyst to track and measure campaign performance, provide insights and report findings to stakeholders in a timely manner.

Sets expectations with stakeholders and keeps them informed of marketing guidelines, branding, compliance and best practices

Becoming proficient in marketing technology tools and have basic working knowledge of how to incorporate them into daily activities

Duty 2 : Project Support

Project Initiation

Attends scope reviews to learn what the project request is all about

Project Planning

Encodes documentation using standard project templates; stores and organizes the documents to the team’s repository

Project Execution

Follows set campaign standards and design guidelines of the team

  • Reports own progress back to project tracker
  • Duty 3 : Metrics Reporting and Analytics

    Report Scoping and Planning

    Creates reports based on standard templates

    Coordinates and validates with stakeholders on reporting requirements (output quality metrics).

    Provides own work estimates and can negotiate turnaround time within the team.

    Report Development

    Provides status updates on report development, raise issues encountered and adjust timeline as appropriate.

    Report Generation, Analysis and Maintenance

    Gathers and collates data from various sources based on approved requirements (Established Simple Reporting).

    Analyzes gathered information & data using descriptive analytics (basic mathematics & comparative analysis)

    Duty 4 : Training and Development

    Training Material Development

    Updates / revises training syllabi, course outlines, lesson plans, and content of existing materials (e.g. presentations, evaluation tools, etc.

    for technical writing training courses

    Conducts basic / overview / awareness training on Campaign Management processes and tools

    Requirements Education : Bachelor degree in Communications, Marketing, Advertising, Business Administration or equivalent Job Related Experience : 1 year experience in campaign management and / or digital marketing project management Specific Knowledge :

  • Digital Marketing
  • Intermediate knowledge in MS Office Skills :
  • Communication skills (oral & written)
  • Analytical Skills
  • Organizing and planning skills
  • Interpersonal skills
  • Time / work management
  • Problem solving skills
  • Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form