The position exists for the purpose of driving the tactical execution of marketing initiatives and achievement of business objectives through digital marketing campaigns, working on end-to-end campaign planning, management, execution and results analysis.
Duty 1 : Campaign Management
Coordinates the execution of integrated marketing campaign tactics by working with resources from different marketing teams / functions (e.
g. social media, web, analytics). Ensure service level agreements are met within the expected timeline.
Works with campaign owners (e.g. Program Managers, BU / Country / WA Marcoms) to plan and develop campaigns throughout its entire lifecycle and measure performance results.
Provides inputs on campaign best practices by adhering to standardized processes, workflows, production templates, and other tools needed to produce demand generation programs.
Ensures production of campaign assets are moving through the pipeline, all projects and tasks are properly assigned and executed, and manages revisions for final approval of campaign owner.
Manages tasks within the campaign production process and ensures that campaigns are logged and updated in the different project and content management tools.
Reviews and tests campaign assets as part of the QA process before campaign activation.
Coordinates with Campaign Analyst to track and measure campaign performance, provide insights and report findings to stakeholders in a timely manner.
Sets expectations with stakeholders and keeps them informed of marketing guidelines, branding, compliance and best practices
Becoming proficient in marketing technology tools and have basic working knowledge of how to incorporate them into daily activities
Duty 2 : Project Support
Attends scope reviews to learn what the project request is all about
Encodes documentation using standard project templates; stores and organizes the documents to the team’s repository
Follows set campaign standards and design guidelines of the team
Duty 3 : Metrics Reporting and Analytics
Report Scoping and Planning
Creates reports based on standard templates
Coordinates and validates with stakeholders on reporting requirements (output quality metrics).
Provides own work estimates and can negotiate turnaround time within the team.
Provides status updates on report development, raise issues encountered and adjust timeline as appropriate.
Report Generation, Analysis and Maintenance
Gathers and collates data from various sources based on approved requirements (Established Simple Reporting).
Analyzes gathered information & data using descriptive analytics (basic mathematics & comparative analysis)
Duty 4 : Training and Development
Training Material Development
Updates / revises training syllabi, course outlines, lesson plans, and content of existing materials (e.g. presentations, evaluation tools, etc.
for technical writing training courses
Conducts basic / overview / awareness training on Campaign Management processes and tools
Requirements Education : Bachelor degree in Communications, Marketing, Advertising, Business Administration or equivalent Job Related Experience : 1 year experience in campaign management and / or digital marketing project management Specific Knowledge :