Head of Programmatic Trading
ZigZag Careers
Pasig, City, PH
5h ago

ZigZag is looking for a Head of Programmatic Trading to join our team!

About the role

The client is looking for ad operations, campaign management and media trading superstar to lead our growing Campaign Operations team in APAC.

You are a highly analytical and results-driven campaign operations professional; a proven leader who lives and breathes campaign management and strives to consistently exceed the expectations of clients and deliver exceptional campaign performance and trading excellence.

You thrive in a fast-pace, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver and more importantly a leader to the team of Campaign Operations specialists.

This role is based in Melbourne, Australia, remote working options may be considered.

Responsibilities:

  • Portfolio management on all client related activities
  • Provide leadership to a team of Campaign Operations Specialists in APAC and put in place best practices, processes and technical competencies to deliver exceptional campaign performance and achieve trading and pricing excellence.
  • Holistically oversee APAC campaign execution, optimisation and trading excellence and work with Campaign Operations team to ensure delivery and attainment of campaign objectives as well as strategic commercial business objectives.
  • Actively monitor campaign KPIs via reporting; regularly use campaigns to test and implement innovative ideas
  • Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
  • Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
  • Provide insight and guidance to team members
  • Provide strategic product vision and support the development of commercial product workflow design and processes
  • Technical experience to troubleshoot pixels/tags, creatives and 3rd party vendors to ensure proper campaign execution
  • Act as the technical point of contact for internal teams and clients
  • Communicate new product updates/features and value to internal teams
  • Team up with Account Management to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products
  • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns
  • Internal and external client reporting

Qualifications:

  • BA/BS 5+ years of hands-on campaign management, ad operations and programmatic media buying, including RTB trading/buying of (video) media
  • 3+ years of leading/managing campaign operations (Ad Ops) team
  • Proficient in Google Ads, DV360, FB Ads Manager emerging platforms like TikTok for Business
  • Experience in at least one or more of the following DSPs: The Trade Desk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul and Sizmek
  • Passion and knowledge of the online video advertising space including marketplace trends, 3rd party research partners, DMPs, and studies
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Strong interpersonal communication skills in-person, on the phone, or virtually
  • Proactive in catching issues and creating solutions before they escalate
  • A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
  • Highly organized and detail-oriented professional
  • Collaborative individual who can work in a team and independently

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