Product Manager :
The Cards business in the Philippines is one of the most profitable and fastest growing markets in Asia Pacific. We are looking to hire an extremely strong talent to drive growth of the Shell Co-
Brand partnership and Cash Back card products in lifestyle and emerging affluent segments. The Product Manager is expected to drive all aspects of product management in this segment like Product proposition, Market tracking & Positioning, growing new customers while ensuring delivery of early performance of new vintages, Rewards & pricing management, driving digitization, delivering seamless customer experiences, managing system parameters to ensure correct and timely delivery of new capabilities, etc.
For the Shell co-brand card, the Product Manager is also expected to be the Relationship Manager for Shell, leading regular Program Partnership Committee meetings and Business Review meetings, managing marketing funds and ensuring regular promotions for Shell are launched to achieve Shell fuel sales targets, and ensuring the timely delivery of all partnership obligations
Key Responsibilities :
Execute on Cards strategies in the lifestyle and emerging affluent segments and lead key initiatives to help grow Shell and Cash Back card products
Drive key elements of cards strategy, value proposition, customer experience, digitization, advertisements & communication, product profitability and controls along all key areas of Shell and Cash Back card products
Track competition of Shell and Cash Back card products, regulations and industry trends. Position the product in targeted segments, enhance / align CVP and drive building scale while ensuring a profitable business growth
Manage and grow relationships with Shell partners and card associations. Manage all the elements of pricing and rewards program for the segment.
Deliver the net revenue objectives and manage technological, financial and accounting aspects of rewards
Partner with Sales and Distribution to drive acquisitions, i.e. sourcing / channel strategy, acquisition offers and new avenues to grow acquisitions for Shell and Cash Back card products, and with Shell to enhance in-
store marketing at Shell locations and drive sales and acquisition of Shell Citi Card. Work with portfolio unit to ensure NTB performance is in line with overall strategy, track key matrices closely and be responsible for delivery of new vintages KPIs
Work with respective process owners and stakeholders, improve existing processes to enhance client experience and own it e2e
Work with Technology on all required technology aspects of Shell and Cash Back campaigns, including UAT test preparation and execution.
Own system parameters to ensure right product delivery as per T&Cs of the Shell and Cash Back card products
Leverage existing go-to-common system marketing functionalities / modules for campaigns, and work with Decision Management to implement test & control and campaign tracking
Work with cross functional stakeholders to ensure the right level of expenses for Shell and Cash Back campaigns and take re-
engineering actions to keep healthy expense ratios
Ensure all initiatives have complete approvals, all processes are reviewed and approved by all process owners and stakeholders, and all customer communications are reviewed and approved before the initiative is launched.
Monitor progress of these initiatives, and ensure all controls are in place through MCA
Be a strong partner to Risk and Compliance, ensuring a strong Risk Acceptance Framework is in place and followed, as well as solid controls along all key policy, regulatory and legal requirements
Work on adhoc projects from time to time to deliver overall objectives of the business
Ensure compliance with Legal and Regulatory requirements, procedures and controls, IS initiatives as all Citibank policies to have the product operating efficiently and effectively in the market
Bachelor's degree required or equivalent; MBA or advanced degree strongly preferred
Team player and is able to leverage central SME and cross functional resources
Strong analytic and program implementation skills required as well as ideally an in-depth knowledge of cards business processes across functions
High level of marketing knowledge to drive product positioning and growth
Knowledgeable and with relevant experience on credit card technology systems and module from product / portfolio perspective
Strong and disciplined process creation and improved capabilities
Demonstrated ability to synthesize information, prioritize actions, and drive results with a strong sense of urgency and decisiveness
Pragmatic problem-solver, forward thinker with independence of thought
Strong organizational skills and ability to juggle multiple projects at one time
Knowledge of Citi systems, compliance, internal policies and current processes are advantageous