Senior Specialist, Campaign Management
Emerson
Quezon City, National Capital Region, Philippines
12d ago

Description The position exists for the purpose of driving the tactical execution of Automation Solutions Platform Global marketing initiatives and achievement of business objectives through digital marketing campaigns, working on end-

to-end campaign planning, management, execution and results analysis.

Responsibilities Duty 1 : Campaign Management

  • Creates marketing campaign proposals & marketing analysis - resources, roles, steps for campaign design, process improvement and testing
  • Assesses prioritization levels of marketing initiatives for a product / service / entire organization
  • Leads / facilitates campaign's lessons learned (HCD sessions) and determines next steps (nurturing, next campaign step)
  • Performs audits of team's marketing assets, analyze, and recommends improvements to ensure compliance to standard campaign architecture
  • Reviews and approves marketing campaign proposals & marketing analysis -resources, roles, steps for campaign design, process improvement and testing.
  • Duty 2 : Project Support Project Initiation

  • Assists project owner in gathering, analyzing and clarifying customer requirements; uses technical knowledge to gauge complexity of the request Project Planning
  • Performs research and analysis to validate if the detailed solution is the best fit to meet the requirements
  • Reduces complexity by breaking down large modules to smaller deliverables ready to be assigned to campaign resources
  • Creates process maps, user journey maps or application / database design using standard project templates
  • In case of differences, negotiate with clients for small applications
  • Recommends and negotiates solution and development timeline to the stakeholders; gets their buy-in and commitment to any deliverable
  • Analyze campaign circumstances base on impact assessment Project Execution
  • Develops campaign management templates, prototypes or mock-ups (advanced functionalities) Duty 3 : Metrics, Reporting and Analytics Digital Marketing Analytics
  • Conducts research and analysis of market trends (industry, competitor, B2B etc.) Report Scoping and Planning
  • Creates and tests dynamic reports based on the designed format Report Development
  • Performs data validation to achieve data consistency Report Generation, Analysis and Maintenance
  • Analyzes gathered information & data using diagnostic analytics (root cause analysis, gap analysis)
  • Generate, analyze, create report / dashboard from different sources and submit to requestor Duty 4 : Training and Development Training Material Development
  • Adapts training syllabi, course outlines, lesson plans and content of existing materials (e.g. presentations, evaluation tools, etc.)
  • Conducts intermediate / comprehensive training on campaign management Duty 5 : Continuous Improvement
  • Identifies continuous improvement project ideas.
  • Education :

    Bachelor degree in Communications, Marketing, Advertising, Business Administration or equivalent Job Related Experience : 2.

    5 years cumulative experience in Digital Marketing or Marketing Campaign Management Specific Knowledge :

  • Digital Marketing
  • Intermediate knowledge in MS Office
  • Marketing Campaign Management
  • Project Management
  • Demand Generation
  • Solutions Messaging Skills :
  • Communication skills (oral & written)
  • Analytical Skills
  • Planning and organizing
  • Interpersonal skills
  • Time / work management
  • Problem solving skills
  • Presentation / Facilitation skills
  • Negotiation skills
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