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Position Summary :
Lead the Brand amplification in country to ensure market-leading excellence in execution towards consumer, shopper and customer in respective country on a given portfolio of brands.
Build and harness the power of a cross functional team to align behind objectives and win in market to deliver sales, share and profit targets.
Main Duties and Responsibilities :
1. Develop and implement Local Brand & Trade Activation Plan
Develop and deploy a local Activation Plan per brand, based on planned NPI roll-outs or defined SEA Cluster campaign initiatives in combination with local market needs.
Ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, KAM agreements) and in timely alignment and coordination with consumer facing activation.
Provid echannel teams with brand education and relevant detailing material.
Copy / Campaign : Involvement in adoption & approval of local copy / campaign material and production incl. translation and ensuring regulatory approval & timely delivery
Develop and provide analysis to evaluate campaign performance from consumers, across channels as well as customers on key initiatives.
Own local Brand Activity Overview and secure synchronization of consumer and shopper / trade facing activities
Initiate and execute local amplification activities aimed at driving growth and increasing share in local market
Develop channel specific master plans aligned with brand strategy across channels and categories to secure optimal positioning in store
Work with local agencies on brand amplification initiatives in market
2.Share Local Market Insights and be a counterpart to the local channel teams
Responsible for deployment of brand amplification of Cluster lead initiatives, driving in country brand at channel and customer level through NPI presentations, shopper activation activities, training material and customer tailored promotional support
Align on customer targets and give input on tracking measures, in line with the Activation Plan and Master Plans.
Ensure relevant product & shopper training for sales team with support of regulatory team.
Review market share tracking and work with relevant commercial partners to discuss and deliver relevant actions
Input and support with local research
3. Stakeholder Collaboration and Commercial Engagement
Provide Cluster teams with key insights and analytics for NPI business cases as required
Input to budget process and target setting, creation of POs, tracking and any recommendations for investment shifts in market.
Input to SEA, Local and regional NPI naming and regulatory strategy as required
Review local artwork and sign off in collaboration with SEA Cluster as required
Manage local slob - Initiate displays-solutions when needed in line with GP targets
Local portfolio management (agreed SKU-rationalization, phase-in and out)
Provide input on request to Cluster brand reviews, responsible for any local brand related reviews
Work in collaboration with Cluster lead team and BAM Leaders to seek best practice cases and opportunity to leverage activation ideas from other markets.
Input on local issues and requirements to brand strategy & brand plans.
4. Ensure high quality local adoptation for consumer facing marketing material
Copy / Campaign : Involvement in adoption & approval of local copy / campaign material and production incl. translation and ensuring regulatory approval & timely delivery.
Digital : Adoption & approval of local site and production incl. translation and ensuring regulatory approval, also applicable for other digital or social media marketing activities.
Securecampaigns are in line with local data privacy regulations
PR : Execute and evaluate PR activity for the brand
Sampling / WOM : Execute and evaluate sampling or WOM activity for the brand
Bachelor's Degree Holder
At least 8 years of experience in Brand Marketing or Key Accounts Management
Experience in working in a multi-national organization or regional FMCG
Experience in Sales would be an advantage
Skilled in Microsoft applications
Active & engaged in prompt execution of activities
Solid analytical thinking
Good communication skills in Filipino & English
Strong focus on commercial brand performance and financials
Proven self starter with strong initiative, enthusiasm for business
Willing to work in Paranaque City (Merville)
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.