Digital Marketing Manager(k)

Career Connect

Quezon City, 00, ph

4d ago

Job Description

Should have a strong grasp of current marketing tools and strategies and be

able to lead integrated digital marketing campaigns from concept to

execution. Digital marketing managers will work with the marketing team,

supporting teams (such as programmers), and vendors to launch campaigns

on time and on budget.

Working Schedule : Mondays to Fridays : 8 : 00am to 6 : 30PM

Working Setup

Head office : West Triangle, Quezon Avenue, Quezon City

Duties and Responsibilities

Plan and execute all digital marketing, including SEO / SEM, marketing

database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns,

and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance

based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize

user experience

Utilize strong analytical ability to evaluate end-to-end customer

experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and

perspective for adoption where appropriate

Qualifications

With bachelor’s degree related to Digital Marketing or any related course.

With minimum of 5 years as a Digital Marketing Manager.

Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics,

NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Requirements

Qualifications With bachelor’s degree related to Digital Marketing or any related course. With minimum of 5 years as a Digital Marketing Manager.

Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A / B and multivariate experiments Solid knowledge of website analytics tools (e.

g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

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