Communications Associate
Fly Ace Corporation
Pasay City, PH
23h ago

Position Level : Supervisor

Years of Experience : 2 years of experience

Job Type : Full time

MINIMUM QUALIFICATION

Works with E-Commerce team for campaigns and marketing activities for Fly Ace’s e-commerce platforms

Performs other related tasks as assigned by the Communications Manager

Candidate must possess at least a Bachelor's / College Degree , Advertising / Media, Business Studies / Administration / Management, Mass Communications, Marketing or equivalent.

Applicants must be willing to work in Pasay City.

At least 2-3 years of experience handling marketing communications campaigns

Experience in the following is a plus : Digital PR / influencer, Activations, Content, ATL, Digital Media, Social Media and ECommerce

Job Description

Develops & executes communications strategies of assigned brands, aligned with company / brand objectives, ensuring consistency across all media & PR channels.

COMMUNICATIONS MANAGEMENT

Partners with brand team and external agencies to develop an effective & integrated communications plan that connects brand positioning, brand messaging and creative execution ensuring consistency across channels / materials.

Ensures all communications adhere to advertising and consumer governing bodies

Partners with brand team to develop & implement the appropriate influencer and / or media strategy / plan for brands to achieve business objectives while maximizing budget

Ensures evaluation systems are in place to measure performance vs. objectives and goals; regularly reports campaign performance to brand team

Manages social media, influencer, creative and activation agencies (in collaboration with brand team) and leads negotiations with agencies

Manages within media budget

PR MANAGEMENT

Plans campaigns and executions that will improve the image or perception of the brand / organization, aligned with brand / company objectives, in collaboration with Communications Manager

Recommends appropriate channel strategy to reach target audience and determine the best way to communicate with them publicly

Directs external agencies that develop communications and information programs

Oversees and directs press material production (eg. speeches, press releases, videos, etc)

Evaluates campaigns vs. set objectives, ensuring objectives are met; prepares campaign post report and learning recommendations

Manages within PR budget

Evaluate opportunities for partnerships, sponsorships and advertising of related PR activities

Prepares competitive monitoring report

Regularly shares best practices in PR / media campaigns that can be used in future campaigns

ACTIVATION

Planning : Collaborates with brand team with strategic activation ideas based on brand’s objective and leads briefing and evaluation of third party agencies and cost management

Execution / Implementation : Provides directions and closely monitors TPAs to ensure activation details are executed flawlessly and on time (regular project meetings and pre-prod meeting) and obtains real-time consumer insights about the brand and their experience.

Evaluation : Creates and reviews Post-Activity Reports (PAR) of activation, in collaboration with TPA and brand team

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