Mondelez International is a US$26 billion snacking powerhouse with operations in more than 80 countries and our brands marketed in 165 countries.
It’s a great time to join us; we employ over 100,000 people around the world and are a company full of the world’s favourite brands -
Cadbury Dairy Milk, Philadelphia and The Natural Confectionery Company to name just a few. As well as the countless opportunities our business brings, we have fantastic people who do amazing things for our business and their own careers, every day.
We currently have an exciting opportunity for an energetic and self-motivated individual to join our highly successful Innovation team based in Philippines.
Reporting to the Category Manager, SEA Marketing GCB, the Brand Manager is responsible for delivering short-term (next 24 months) business objectives of an assigned brand, including Net Revenue, profitability and market share through robust consumer marketing.
He or she leads in-depth understanding of drivers and barriers to business growth, develops the appropriate business strategies, and leads the multi-
functional team in executing such strategies. Position may have an Assistant Brand Manager in direct reporting line, requiring the Brand Manager to manage and mentor in project management and brand ownership.
Some of the key accountabilities for this role will include (but are not limited to) :
Constantly monitors the competitive environment and translates knowledge into brand plans that will create competitive advantage for their brand.
Ensures all brand program aspects are consistent with agreed Brand Foundations.Defines brand Product Quality Strategy, Packaging Strategy and Pricing Strategy.
Responsible for measuring and monitoring the brand performance ongoing.Recommends action plans & course-corrects when consumer, competitive or external environment changes.
Lead all aspects of advertising and media planning for the brand.Ensure integrity of consumer communication activities within the overall brand strategy.
Initiates and owns Creative Development Strategy and advertising process for their brand.Accountable for packaging design and execution and ensure fit within overall brand strategy.
Contribute to agency management briefing and evaluation process.Shares IMC communications and results with Regional staff on selected growth platforms.
Year Update (MYU) for their brand(s).Provide quality input into financial forecasting for their brand(s).
Ability to set priorities, make tradeoffs and have clear focus.
Develops near-term innovation funnel for their brand.
Prioritize brand projects and allocate resources appropriately.
Collaborates with Sales to develop clear brand priorities and objectives by channel.Understands the evolving channel dynamics and applies to brand plans.
Manage talent through effective recruitment, development, coaching and advancement planning.Accurately assess brand team and provide constructive and effective feedback on Strengths and Development Opportunities through formal MAP (Managing and Appraising Performance) and informal feedback
Do you have what it takes?
Also have experience working across functions in a manufacturing company