Brand Manager
Mondelēz International
Paranaque City ,PH
50d ago

Job Description

Mondelez International is a US$26 billion snacking powerhouse with operations in more than 80 countries and our brands marketed in 165 countries.

It’s a great time to join us; we employ over 100,000 people around the world and are a company full of the world’s favourite brands -

Cadbury Dairy Milk, Philadelphia and The Natural Confectionery Company to name just a few. As well as the countless opportunities our business brings, we have fantastic people who do amazing things for our business and their own careers, every day.

We currently have an exciting opportunity for an energetic and self-motivated individual to join our highly successful Innovation team based in Philippines.

Reporting to the Category Manager, SEA Marketing GCB, the Brand Manager is responsible for delivering short-term (next 24 months) business objectives of an assigned brand, including Net Revenue, profitability and market share through robust consumer marketing.

He or she leads in-depth understanding of drivers and barriers to business growth, develops the appropriate business strategies, and leads the multi-

functional team in executing such strategies. Position may have an Assistant Brand Manager in direct reporting line, requiring the Brand Manager to manage and mentor in project management and brand ownership.

Some of the key accountabilities for this role will include (but are not limited to) :

  • InsightsCollaborate with Consumer Insights team to extract relevant consumer insights.Leads application of insights to brand planning process and actions that will drive competitive advantage for their brand.
  • Constantly monitors the competitive environment and translates knowledge into brand plans that will create competitive advantage for their brand.

  • Building Brand EquityLead the 5 phases of Kraft Marketing Strategy Framework for the brand.Understands how the brand fits into the portfolio in developing the brand strategies.
  • Ensures all brand program aspects are consistent with agreed Brand Foundations.Defines brand Product Quality Strategy, Packaging Strategy and Pricing Strategy.

    Responsible for measuring and monitoring the brand performance ongoing.Recommends action plans & course-corrects when consumer, competitive or external environment changes.

  • Integrated Marketing CommunicationLeads the development of Integrated Marketing Communication (IMC) plan against the brand.
  • Lead all aspects of advertising and media planning for the brand.Ensure integrity of consumer communication activities within the overall brand strategy.

    Initiates and owns Creative Development Strategy and advertising process for their brand.Accountable for packaging design and execution and ensure fit within overall brand strategy.

    Contribute to agency management briefing and evaluation process.Shares IMC communications and results with Regional staff on selected growth platforms.

  • P&L Management / Financial ForecastingAccountable to deliver brand P&L in line with business objectives.Lead all marketing inputs into the Original Budget (OB) and Mid-
  • Year Update (MYU) for their brand(s).Provide quality input into financial forecasting for their brand(s).

  • Middle Priorities :
  • Strategic PlanningUnderstands Kraft overarching strategies and how they apply to their brand.Lead development of brand strategies for their particular brand.
  • Ability to set priorities, make tradeoffs and have clear focus.

  • NPD and InnovationOwns innovation to drive growth / sustainability of their brand (both base business innovation and NPD platforms).
  • Develops near-term innovation funnel for their brand.

  • Project ManagementEnsure that all projects related to the brand are delivered effectively. Develop project management capability of the project teams.
  • Prioritize brand projects and allocate resources appropriately.

  • Lower Priorities :
  • Distribution / Channel ManagementJointly collaborates with Sales to leverage shopper and customer insights into stronger brand plans.
  • Collaborates with Sales to develop clear brand priorities and objectives by channel.Understands the evolving channel dynamics and applies to brand plans.

  • Kraft Marketing Policies, Compliance and IntegrityClear understanding of all relevant Kraft policies, including Kraft’s marketing policies to kids, compliance requirements and procedures.
  • Organization DevelopmentTakes ownership of the effectiveness of the cross-functional team.Creates a winning brand team.
  • Manage talent through effective recruitment, development, coaching and advancement planning.Accurately assess brand team and provide constructive and effective feedback on Strengths and Development Opportunities through formal MAP (Managing and Appraising Performance) and informal feedback

    Do you have what it takes?

  • Bachelor’s degree, preferably from top universities
  • Knowledgeable in MSPowerpoint, MSWord, MSExcel
  • At least 3-4 years experience in consumer marketing, preferably within the Fast-Moving Consumer goods or Consumer Food industries.
  • Also have experience working across functions in a manufacturing company

  • Knowledge in media management and the advertising development process are required
  • Excellent verbal and written communication skills
  • Strong presentation skills
  • Strong leadership skills
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