Responsibilities : -
Manage multiple Google PPC campaign performing necessary optimization, Keyword Bid Adjustments, A / B testing etc
Conduct keyword research and selection for pay-per-click campaigns and SEO projects
Trouble shooting campaign issues
Requirements : -
Minimum of 3 years of search engine optimization and pay-per click experience
Knowledge and past working experience of using Search Engine Marketing platforms (Google Ads, Bing Ads, Yahoo Gemini), Google Analytics, Search Analysis using site analytics
Google Ads Search - Fundamental and Advanced Certification
Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Ability to perform click through rate, conversion, spend and creative analysis to identify growth / optimization opportunities.
To provide portfolio of past advertising ad text copies written and / or any relevant digital marketing campaigns done
Strong oral and written communication skills.
Ability to work independently and within a team environment.
Strong decision-making, organizational, planning and problem-solving skills.
Experience with other digital marketing and reporting platforms, social media marketing, call tracking, and analytics tools would be an added advantage.
Web programming skills are a plus but not required. Salary : Negotiable >