PPC Team Lead
Bossjob
Manila, PH
6d ago

Responsibilities : -

Manage multiple Google PPC campaign performing necessary optimization, Keyword Bid Adjustments, A / B testing etc

Conduct keyword research and selection for pay-per-click campaigns and SEO projects

Trouble shooting campaign issues

Requirements : -

Minimum of 3 years of search engine optimization and pay-per click experience

Knowledge and past working experience of using Search Engine Marketing platforms (Google Ads, Bing Ads, Yahoo Gemini), Google Analytics, Search Analysis using site analytics

Google Ads Search - Fundamental and Advanced Certification

Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.

  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth / optimization opportunities.
  • To provide portfolio of past advertising ad text copies written and / or any relevant digital marketing campaigns done
  • Strong oral and written communication skills.
  • Ability to work independently and within a team environment.
  • Strong decision-making, organizational, planning and problem-solving skills.
  • Experience with other digital marketing and reporting platforms, social media marketing, call tracking, and analytics tools would be an added advantage.
  • Web programming skills are a plus but not required. Salary : Negotiable >
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