The Category Manager will be mainly responsible for the profitable sales growth of the brand as well as manage the end-to-
end product life cycle - from category review to execution.
He / she will develop the Brand Strategy and Roadmap based on available customer and market insight and identify a corresponding action plan.
The CM will also collaborate with external agencies in executing marketing campaigns and programs, ensuring said initiatives are effective and cost-
efficient. Moreso, will develop the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets.
He / she will lead a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions and likewise work closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities.
The role being highly strategic, the CM will provide input to strategic decisions that affect the functional area of responsibility
The CM will report to the Marketing Director.