Associate II, Marketing-PHL
Ingram Micro
Taguig City, Philippines
14h ago

Position Summary :

  • Responsible for creating and delivering marketing tactics and advertising campaigns.
  • Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles / projects, secures resources, communicates project development and drives creative development processes.
  • Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.
  • Manages the marketing and implementation of programs and analyzes their effectiveness.
  • May be responsible for processing and / or scheduling web-based advertising.
  • Develops models for vertical markets, campaigns and ad models and conducts research studies.
  • Responsible for implementing and driving channel programs.
  • Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs.
  • Responsible for planning and market research activities designed to increase sales growth and expand market share.
  • Develops and implements strategic marketing policies and objectives.
  • Evaluates and adjusts strategies to respond to changing and / or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc.
  • Responsible for strategic customer acquisition programs.
  • Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.
  • Develops marketing strategies for new and existing products and services.
  • Researches trends and technologies to meet customer needs.
  • Works with sales to ensure that sales reps have necessary collateral and advertising materials.
  • What you bring to the role :

  • Established and productive individual contributor.
  • Works under moderate supervision.
  • Problems faced are typically routine, but may at times require interpretation or deviation from standard procedures.
  • Makes minor adjustments to working methods.
  • Communicates information that requires explanation or interpretation.
  • Provides administrative or technical support at an intermediate level.
  • Still gaining or have attained full proficiency in their specific area of discipline.
  • Works on assignments that are semi-routine in nature but recognizes the need for occasional deviation from accepted practice.
  • Works under moderate supervision.
  • May seek the advice of senior personnel in the functional area.
  • Normally follows established procedures on routine work, requires instructions only on new assignments.
  • High School Diploma or equivalent, 2 year degree preferred. 3 years of general experience or 2 years functional experience.
  • Applies acquired job skills and company policies and procedures to complete assigned tasks.
  • This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all of these duties.
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