With a strong passion for language and that learning one should be easy & convenient, our client aims to be the go-to platform and mobile app for anyone who wants to pick up a new language.
You will be responsible for :
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A / B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Driving performance marketing via SEO / SEM and Google Ad Words.
Planning and executing viral marketing campaigns across a range of social media platforms.
Driving business growth by developing innovative ideas and campaigns.
Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
You have at least 4 years experience ideally in Digital Marketing within Internet industry.
You have solid experience in a regional role ideally including experience covering Southeast Asia.
Experience within Growth Hacking, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
You have good knowledge of Campaign Management Tools (eg. Hubspot).
You pay strong attention to detail and deliver work that is of a high standard
You enjoy finding creative solutions to problems
You are highly goal driven and work well in fast paced environments
Ref : 49130114