Field Marketing Executive (Upper
JTI
Laguna, Philippines
5d ago

Japan Tobacco International, and we believe in freedom .

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from .

It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn’t just business, our business is our people . Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business.

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend , and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

It’s the perfect moment for you to #JoinTheIdea . We’re opening our Global Business Service center in the heart of BGC Manila and looking for more than 300 bright minds to join a global multinational with an exciting start-up vibe.

WHAT THIS POSITION IS ABOUT - PURPOSE

Trade Engagement Executive is responsible for full territory management, demand creation, identify opportunities and gaps.

You will drive the operational and program reviews, managing the compatitive information gathering, and trade in sighting.

WHAT WILL YOU DO - RESPONSIBILITIES

PROGRAM DEVELOPMENT

Review and understand all relevant information within the assigned territory through data understanding, competitive review, fieldwork, and insight in order to identify issues and opportunities and develop appropriate short-term and long-term plans for JTI brands within the territory.

Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to run the program (Coordination with Promo Agencies, PPO, Suppliers, TME encoding, testing, and production).

Performs data analysis, comptitive review, complete program approval, probram objective review and presentations.

LEADING IMPLEMENTATION

Develop selling tools and lead in the briefing to field sales in order to guide them in the proper execution of programs across trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols.

Manage overall deployment and implementation of Brand-led / Area SFM-led / Zonal SFM-led activities in the territory. Key representative of Shopper Field Marketing in overseeing all activities in the territory which will cover but not limited to : deals, price offs, trade incentives, bundling activities (multi-pack or premium), trade rebates, sampling, and brand activations.

Manage full-year Sales and Marketing activity calendar in the territory.

PROGRAM EVALUATION

Survey program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any program issues.

Review performance vs objectives in terms of volume, implementation guidelines, competitive response, ease in the implementation, promo spending (ROI, CTSR, CTISR).

Oversee, monitor, measure execution success and program post-evaluation.

TERRITORY MANAGEMENT

New Product : Support Brand and Shopper Field Marketing on New Product Launches. Plans out pipeline volumes, distribution, merchandising, and pricing standards for the territory.

Develop new product trade programs that will help field sales towards the achievement of business objectives.

Route to Market : Provide support in understanding and developing an efficient route to market model.

RESOURCE MANAGEMENT

Responsible for promotions budget management and proper use of program tools and materials up until closure and depletion.

Establish strict management for program enablers and other support selling stock controls such a

monetary budget, free good, merchandising materials, premium items aphysical counting of selling stocks (depot and vehicles)

CONSUMER ENGAGEMENT

Performs the consumer acquisition. You will bring consumers down the marketing funnel from brand awareness to purchase deicision.

Manages the general trade, modern trade, locak key accounts, small and medium scale activations.

OTHER TASKS

Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned area.

WHO ARE WE LOOKING FOR - REQUIREMENTS :

Bachelor's Degree or equivalent

2-3 years experience in Trade Marketing, Field Marketing that includes on-ground Field Sales experience

Strong background in FMCG environment is an advantage

Good knowledge in sales operations, trade intelligence, data gathering and analysis

Strong analytical skills and project management skills

Good knowledge in Trade & Channel Development Strategy & Plan Formulation

Good written and verbal English communication skills

Proficient in MS Office Applications (MS Word, MS Excel and PowerPoint)

Amenable to do 70% field working and to be based in our CALAMBA Branch.

With driver's licence

WHAT’S IN IT FOR YOU?

  • Work in JTI Philippines Branch in CALAMBA
  • Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.
  • WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS :

  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.
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