A social media and Marketing Assistant serve as the brains behind an organization’s social media platforms. She / he writes and curates content designed to engage followers and promote the brand in a positive manner.
Conducts research to see what competitors are doing and to learn popular trends to incorporate into the strategy. To ensure customer satisfaction, she must respond to complaints, questions and comments left on the company’s social media pages in a timely and appropriate manner.
Continuously monitors site analytics to see what types of content followers respond to the most and adjusts the strategy accordingly.
Education and Training