Creates contents for the brand’s paid advertisements, email marketing, SMS marketing and various marketing efforts.
Focus on creating media plan for the brand.
Coordinate with Creatives team in producing content for advertising and driving traffic to website.
Co-create visual materials and copy with Creatives team.
Execute online campaigns for brand activities such as events, sales, promos, and campaigns.
Submit weekly trend research from social listening and online engagement, or as needed.
Coordinate with partners for SEO / SEM, paid ads, email marketing, and other relevant parties.
Support Digital Marketing Manager in coordinating with internal parties (Marketing, Ecommerce, Operations) for logistical aspects of various campaigns.
Assist in covering events (virtual and, in the future, physical).
University graduate of marketing, communication, creative writing, or any related courses
At least 1-2 years, preferably with content creation, public relations, or media relations experience
Must be strong in creative writing and writing for marketing purposes.
Knowledgeable in Google Ads, Facebook Ads, SEO and SEM.
Has an eye for design in the digital space
Must be a wide reader and in tune with new releases and emerging genres and authors
Digital savvy, able to navigate social media and digital platforms (front- and back-end), and keep up with emerging trends
Good analytic skills in determining effectiveness of content and content distribution.