Editorial Lead for Demand Generation
TaskUs
Antipolo, Rizal
2d ago

Description

This role produces content for TaskUs’ Corporate Marketing team’s Demand Generation arm.

Org Structure

This is an individual contributor role, reporting directly to the Demand Generation Manager.

Content Management

Content Strategy - Plan and generate content for social media channels, website, and below-the-line platforms.

Digital Advertising

  • Build search, display, remarketing, and video campaigns across Google and relevant social media platforms
  • Create advertising campaigns for all website content (white papers, case studies, etc.).
  • Optimize for conversions, lowering CPC, decreasing conversion costs based on the recommendations of the Strategy & Insights Manager.
  • Website & SEO

  • Optimize SEO; improve are : bounce rates, pages per session, average session length, form submissions, and overall traffic.
  • UX - optimize all webpage content where appropriate.
  • Build out landing pages to support advertising, white papers and events. A / B test all pages to optimize for conversion.
  • Alignment with infosec & IT
  • Coordinate directly with web development firm
  • Below-the-Line Operations

    Marketing Automation

  • All email marketing
  • Newsletters
  • Nurture campaigns
  • Strategic Development

    Alignment with other demand gen partners

  • Execute demand generation activities though digital channels.
  • Support events
  • Social media sales enablement strategy
  • Thought leadership
  • Integrated marketing campaigns
  • Deep connection with sales to drive engagement on top accounts
  • Develop creative multi-touch programs to drive prospects through a unique buyer’s journey
  • Experience Requirements

  • 2+ years
  • Experience in B2B content writing or creative writing
  • Experience executing growth initiatives in a high-pressure environment
  • Strong marketing or advertising background
  • Proficient in marketing operations and digital advertising tools :
  • CRM (Salesforce)
  • Marketing automation (Pardot)
  • Website (Wordpress)
  • Landing page (Upbounce)
  • Google Ads
  • Social media advertising (LinkedIn)
  • Based in the Philippines
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