The Senior Product Manager shall be responsible in identifying, analyzing, and translating product, brand, consumer and competitive information into the development of marketing plans that will drive achievement of sales, margin and share objectives of Brand / Category.
He / she will be the steward of strengthening the Brand’s equity through development and implementation of programs that builds value to the Brand.
The Senior Product Manager must be able to foster collaboration with cross-functional teams and external partners for development and execution of marketing programs.
Direct Reports : 0
Sensitive / confidential data handled :
Brand Strategy and Plans
Brand Performance (Sales & Market Share)
Key Areas of Accountability :
Development of Marketing Strategy and Execution of Plans
Research and Market Insights
Knowledge, Experience and Desired Qualities :
7 10 years in brand management with proven track record in building a strong franchise and delivery of sales and share growth in current work.
Strong communication skills. Demonstrates effectiveness in communicating to both upper management and cascading directions down to fieldforce.
Externally-focused : Knowledge of consumer insights, competitors and trends and has demonstrated implications to strategy developmentProven track record in executional excellence : keen eye for detail from planning to monitoring of results
Experience in creating (skilled at agency management and briefing) and implementing campaigns with at least 1 MM USD budge
Experience in leading a major innovation / launch, project management and leading cross functional teams
Digital first mindset. Experience in creating and running campaigns online and e-commerce executions
Preferably with experience on CRM Management, Trade Activations, Ecommerce
Ideally from a Fast Moving Consumer Goods (FMCG) company
Competencies required :
Competence in capturing mind-opening insights and translate to meaningful communication either direct to consumer or to HCP in detailing exercise
Competent understanding of PRODUCT and OPERATIONAL knowledge required to deliver standard brand management functions related to Finance Management, OEC Compliance, NPI Processes, Demand / Forecasting.
Competent critical thinking skills in using data to drive right decisions / investment justification for the business
Strong collaboration, project management, and tracking skills on programs involving the support of other functional teams
Good base judgment on understanding on aligning programs to priorities and articulating business rationale of programs to meet business objectives.
Must be able to demonstrate influencer and stakeholder management to gain support from leadership team in getting resources, directions or approvals.