Representing and upholding the reputation and interests of talented people such as Artists, Performers, and Athletes :
handling media inquiries, fan mail, and requests for personal appearances; and
dealing with travel arrangements and work permits, if necessary.
Meeting with clients to discuss PR strategies.
Promoting a positive image of the client and handling negative publicity efficiently.
Arranging interviews, appearances, and performances for their client.
Prepping clients for interviews and public appearances.
Negotiating terms and conditions for each performance with the organizer.
Acting as a liaison between clients and other members of the industry.