Marketing Manager
Asia Americas Business Processes Inc
Pasig, National Capital Region, Philippines
4d ago
source : Fidanto

Job Description Plan and execute all web SEO SEM marketing database email social media and Google Adwords advertising campaigns In particular high experience level analytics and operations of large volume email broadcast marketing and in Google Adwords will be the primary skills used Measure and report performance of all digital marketing campaigns Identify trends and insights and optimize spend and performance based on the insights Brainstorm new growth strategies Utilize the strong analytical ability to evaluate end to end app users experience across multiple channels and touchpoints Instrument conversion points and optimizes user funnels Collaborate with US counterpart Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate Minimum Qualifications Extensive knowledge and background with Digital Marketing Extensive experience in email broadcast marketing and Google Adwords marketing Strong analytical and planning skills Good communication and presentation skills Excellent problem solving skills Advance knowledge with Spreadsheets Can work with different shift schedules Leader and GO GETTER mentality Job Type Full time CONTENT RESPONSIBILITIES Building captivating conversion driven lead magnet funnels A B testing key landing pages Aid in content strategy development for both website content and lead magnets optimizing for both search engines and lead generation Aid in content creation that s consistent on brand value driven and that attracts visitors from Google without sacrificing quality Manage outside contractors and team members involved in executing inbound marketing campaigns including copywriters editors and designers SEO RESPONSIBILITIES Conduct keyword research and create and implement an action plan so that we re ranking for as many relevant keywords as possible with the goal to bring profitable traffic to our site Competitor analysis we like to keep tabs on what s working in the industry and model the best strategies Perform technical SEO audits sounds fun right But seriously this work is vital to ensuring our site is performing and attracting as much qualified traffic as possible Internal and external linking strategy and acquisition play the Google game and develop both an internal linking strategy that makes the most of our current content AND an external strategy that gets us links from trustworthy sources WEBSITE OPTIMIZATION RESPONSIBILITIES Identify and optimize money making pages specifically to draw search users who are looking for the solutions we offer Ensure our website maintains a strong and alluring brand voice throughout and that we re making use of current buzzwords that will resonate with our community Create site architecture that rivals the Colosseum so our user experience feels natural and no web page goes to waste PAID TRAFFIC MARKETING AUTOMATION RESPONSIBILITIES Paid traffic strategy for both Facebook ads and Google you ll be working with our ad agency and overseeing the creative assets to attract more leads traffic and ultimately sales Create retargeting strategies designed to target and convert our warm audience Google Adwords keyword strategy to ensure we re investing in the search terms that will have the biggest impact on our business Build lead magnet funnels in Infusionsoft that take our new leads from strangers to brand evangelists Skills and Abilities The ideal candidate possesses the following strengths and skills Experienced and knowledgeable in all things online marketing including content strategy and creation SEO social media A B testing paid traffic copywriting design reporting and everything in between Ability to juggle multiple projects simultaneously gets things done meets deadlines and keeps promises A willingness to immerse yourself in understanding our audience and ideal client avatars Experience using Infusionsoft and WordPress is a plus Insane attention to detail and an eye for quality Ability to anticipate the needs of the business and the team Love analytics numbers and measurement Ability to present ideas and metrics clearly and concisely Exceptional research skills and overall understanding of SEO and website optimization High level of maturity Team AP doesn t do drama Ability to secure manage and appropriate resources to get things done Outstanding communication skills ability to create strong relationships with contractors and team members Strong ability to solve problems creative problem solving Requirements Minimum education level Bachelor s Degree Years of experience 2 Language s English Availability for travel No Availability for change of residence No

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