Responsibilities Conceptualizing and setting up advertising campaigns using the Google Ads platform such as but not limited to Google Search, Google Display Partners, and Google Mobile Ads Optimization and A / B testing of Google Ads to be run to increase efficiency, effectivity, and reduce cost Leads the collection and preparation of data through efficient data management, analysis, and visualization that will help and support operations and marketing campaigns.
Data analytics reports to be shared in a weekly and monthly basis. Conducting regular research on keywords along with the curation and generation of a list of keyword phrases for Google Adwords Ability to conduct geo-
targeting, demographic targeting, identification of audience, remarketing, and management of an effective conversion rate Effectively and efficiently lower cost per click and cost per lead / sale while balancing proper brand direction and voice Constantly finding innovative ideas that will help create better awareness, engagement, and traction for the company Qualifications Bachelor degree or equivalent preferred in data science, data analytics, or similar major with at least 3 years experience Proven proficiency in the Google Ads platform and common software applications Strong analytical skills with attention to detail Excellent record-
keeping, data collection, data management, and data visualization abilities Ability to coordinate and work with the legal team to assure compliance Excellent communication, writing, and interpersonal skills Resilient, works well under pressure, and adaptable to a fast-
paced environment. Ability to multi-task and meet deadlines Strategic planner and self-starter with initiative Availability to work outside normal business hours if necessary Capable to adapt to different environments and inter-
cultural framework Domain knowledge in online gaming and blockchain is a huge plusSalary : To be discussed.