Job Description :
Satellite Office is extremely client focused and committed to successful outcomes for everything we do. To achieve this we need the very best staff, people who love what they do and want the opportunity to excel.
We are committed to building a strong culture and focus on hiring candidates that have a strong work ethic, are personable and have strong communication skills.
The primary focus of the Digital Marketing Manager is to drive growth for lead generation across online channels in the B2B space.
This is a hands-on role, responsible for execution and management of the digital lead generation strategy for Satellite Office and achieving significant growth.
WHY BUILD YOUR CAREER AT SATELLITE OFFICE?
See the sunlight and work in the day shift
Opportunity - company grew twice its in the last 2 months
Highly competitive pay in first class facilities
WHAT WOULD THE HIRE BE RESPONSIBLE FOR?
Understand the marketing needs of the company in relation to lead generation, client acquisition, and brand management
Propose, execute, and evaluate digital & social media marketing plan to align with Satellite Office key objectives and overarching marketing strategy
Discuss future needs and continuous improvement initiatives in relation to digital marketing approaches with the Marketing Manager
Liaise with Digital Marketing Agencies when required to assess options and propose a plan or approach, including measuring of performance of any agreed spend
SEO / SEM
Plan, manage and execute an SEO strategy to increase traffic to the website
Plan, manage and execute an SEM strategy to increase traffic to the website within the agreed budget
Perform ongoing business keyword discovery, expansion and optimisation
Provide recommendations for online advertising campaigns to increase lead generation
Optimising the Satellite Office corporate and recruitment website and driving engagement and conversion
Improving the usability, design, content and conversion of the websites
Creating landing pages for the websites essential
Updating content on the websites as required - essential
Ensure brand integrity is upheld at all times and across all touch-points
Social Media Management
Overseeing the social media strategy for Satellite Office
Provide recommendations for content, messaging, and engagement strategies on Satellite Office social media accounts
Create and publish social media campaigns that deliver on Satellite Office brand objectives for corporate and recruitment channels
Plan and manage regular integrated digital campaigns including EDM (Email Direct Marketing), Web, and Social Media - essential
Develop, implement and measure lead nurturing campaigns - essential
Develop, implement and measure social selling campaigns including via LinkedIn
Provide recommendations for new technology and strategies to improve campaign results
Analytics and Reporting
Regular reporting of leads, conversions and ROI for all digital channels - essential
Utilise web analytics to gain insight into user behaviors and use these to provide suggestions to increase online lead generation essential
Provide regular reporting on traffic and the progress of traffic acquisition projects to the management team
WHAT IS NEEDED TO QUALIFY?
Minimum of 5 years experience in a similar role - essential
Must have an entrepreneurial mindset accountable for recommendations and decisions
Proven Lead Generation experience essential
Ability to configure, monitor, report and optimise campaigns essentia
Previous experience in a similar digital marketing role
Extensive experience in Business-to-Business corporate branding is essential
Extensive experience in campaign management across Paid and Owned Channels - SEM, SEO, Outreach, Social, EDMs - essential
Extensive experience analysing analytics (from website, campaigns, etc.) is required essential
Basic image editing capabilities for social media posts
Degree qualified, preferably Business or Marketing related, from a reputable College or University essential
Platform Experience Preferred :
Adwords, GDN, Display and Paid Marketing Platforms essential
Google Analytics, Tag Management
MailChimp or similar Email marketing
Willing to work Australian Hours (7 : 00am to 4 : 00pm MNL)
Willing to work in BGC Taguig