Media analysts generate media evaluation reports that enable clients to assess the overall effectiveness of their campaign strategies.
Media analysts make extensive use of qualitative and quantitative research tools including Sysomos, Meltwater, and Media Meter to capture offline and online news, as well as social media sentiment.
The data is then used to support key insights that can help clients improve their marketing and communications campaigns.
Core responsibilities :
Tracking news releases, broadcast coverage, and social media mentions on a daily basis using media intelligence and social listening tools
Summarizing client stories and mentions, and determining whether they have a positive, negative, or neutral impact on clients
Interpreting multiple media data and preparing reports in slide format
Presenting data and insights to clients
Collaborating with media monitoring partners to develop more effective tools for research and analysis
Developing more effective reports that provide clients with a clear overview of their media presence and campaign performance
A degree or background in journalism, media studies, marketing, psychology, or similar fields
Strong English communication skills
Strong research and analytical skills
Attention to detail
Enjoys working with a team