CRM Specialist
TOA Global
Clark Freeport Zone, Pampanga
3d ago

Why Join TOA Global?

  • Great salary package
  • HMO on Day 1
  • Annual Performance Review
  • Tenure Recognition Program
  • Free and unlimited trainings
  • 20 Service Incentive Leaves
  • Birthday Leave for regular employees
  • Work life balance
  • A culture that fosters the 3Cs : collaboration, creativity, and confidence, to achieve more together!
  • Career development and overall workplace happiness
  • Primary Objective of the role :

    The CRM Specialist will assist the marketing team with key data collection and building customer journeys, campaigns, and automation.

    He / She will play a key role in supporting campaign set up, execution, testing, reporting, and optimization. The main goal is growing the marketing and sales funnel, re-engaging leads, and building lifecycle journeys to boost client retention.

    The CRM Specialist will also work with the lead gen and sales team to ensure the quality and accuracy of leads and clients’ key information to establish database integrity.

    He / She is responsible for managing, analyzing, and interpreting data to provide insight and support strategic business decisions.

    Key qualifications / Experience

  • Coordinate with the team to support planning and execution of key marketing activities and campaigns
  • Build and implement nurture funnels and automation based on marketing campaigns
  • Segment customer data to create targeted lists for sales and marketing
  • Execute email marketing campaigns, and conduct QA tests across campaigns and automated programs to identify key points for process improvement
  • Measure and report on campaign performance and provide regular updates and insights to the CRM marketing team
  • Ensure that the database is cleaned, de-duplicated, and maintained with accurate information for prospecting and retention
  • Generate reports with actionable insights and recommendations to enable the business teams to improve their sales and marketing strategy
  • Attributes / Competencies

  • Bachelor’s Degree, preferably in a marketing, IT or business discipline
  • At least 2-3 years of experience in CRM administration and Email Marketing
  • Data-driven : Experience working with data, building audience segments and reporting on campaign performance
  • Experience of working in marketing automation platforms to deliver marketing campaigns or automated programs such as Salesforce, Infusionsoft, Microsoft Dynamics
  • Skilled in email marketing, segmenting, and managing a CRM of large email lists
  • Proficient in MS Excel (pivot tables and formulas)
  • Meticulous and extremely detail oriented
  • Excellent written and verbal communication skills
  • Basic understanding of HTML, and knowledge in Digital Marketing is a plus
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