Digital Marketing Associate
Rockwell Land Corporation
Makati, Metro Manila, Philippines
13d ago
source : Kalibrr, Inc.

Role Overview

Responsible for developing and implementing strategies for a brand through digital and online means.

Duties and Responsibilities :

  • Oversees online lead generation for pre-selling real estate projects to ensure quality clients gained through online means.
  • Assesses overall online strategic placements for pre-selling real estate projects through direct and contextual digital marketing to preserve brand presence online.
  • Produces, implements and monitors online advertisements such as images, videos, rich media and the like to maintain brand image.
  • Analyzes online strategy efficiency by comparing empirical data such as revenues, expenses, returns on investment and utility maximization for analyzing successes of campaigns.
  • Monitors company and industry status online for branding and crisis PR management to manage brand and corporate image and risks in the online environment.
  • Supervises and creates digital marketing peripherals adherent to projects (e.g. apps, websites, social media portals etc.
  • for promoting real estate projects, corporate image and events.

  • Handles and assists brand-specific events and Rockwell community events specifically handled by the Land Marketing team to ensure successful events as a team.
  • Distributes, analyzes and records online inquiries to concerned teams.
  • Manages websites and online portals owned by the company to preserve brand presence online.
  • Performs other duties and functions as may be assigned
  • Qualifications :

  • College graduate with a degree in marketing, communication or multimedia arts.
  • Advanced Skills in the following programs :

  • Adobe Photoshop
  • MS Office (Word, Excel, PowerPoint)
  • Intermediate Skills in the following :

  • HTML / Javascript / Scripting
  • Other Skills / Qualities Required :

  • Proficiency in English
  • Proficiency in Mathematics and Handling Finances
  • Exudes proper conduct
  • Skills / Qualities like the following are a plus :

  • Adobe Flash
  • Adobe Premiere / After Effects
  • Tech-savvy; updated knowledge on industrial and commercial technology
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