AS White Global
Manila, Philippines
2d ago
  • Initiate, plan and WRITE MAINTAIN effective sales generating promotional content for landing pages, promotional banners, email campaigns, online advertising, and search engine meta data
  • Convert public company ASX releases into news stories for publishing via the company’s media outlets.
  • Research, conceptualize, write, proofread and edit offline and online content
  • Write compelling copy that achieves strategic goals and increases conversion rates
  • Use creativity to develop web, marketing and brand materials that position a competitive advantage for the company
  • Ensure copy integrity and quality control
  • Translate business goals into clear, engaging and actionable content
  • Work collaboratively with others to brainstorm concepts and coordinate content creation
  • Make sure that changes to copy is carried through in every element of the site
  • Actively monitor industry and competitive trends in the marketplace
  • Partner with product owners, internal business stakeholders and functional teams to define content requirements and strategy that best achieves business goals.
  • Work with other departments as needed to ensure the content strategy is effectively implemented across channels.
  • Ensure online content complies with corporate brand standards, web style guide, legal and compliance.
  • Work with the UX team to refine Information Architecture labels and language based on customer testing results.
  • Work with the SEO Advisor to optimise on and off page content to drive increased conversion rates.
  • Collaborate on the development of content style guides, content and messaging strategies, best practices and processes.
  • Partner with other writers within the organisation to leverage and share ideas and make recommendations that apply broadly across multiple channels.
  • Review analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.
  • Evaluate the usability of new and existing PRODUCTS AND make constructive suggestions for change.
  • Key Competencies :

  • Strategic mindset Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Business insight Applying knowledge of business and the marketplace to advance the organisation’s goals.
  • Cultivates innovation Creating new and better ways for the organisation to be successful.
  • Manages complexity Making sense of complex, high quality, and sometimes contradictory information to effectively solve problem.
  • Customer focus Building strong customer relationships and delivering customer-centric solutions.

  • Collaborates Building partnerships and working collaborate with others to meet shared objectives.
  • Communicates effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Tech savvy Anticipating and adopting innovations in business building and technology applications.
  • Nimble learning Actively learning through experimentation when tacking new problems, using both successes and failures as learning fodder.
  • Drives result Consistently achieving results, even under tough circumstances.
  • Ability to collate information from multiple sources to compile accurate and meaningful product and service information.
  • Key Enablers :

  • Evaluative (critically evaluates information, looks for potential limitations, focuses upon errors)
  • Achieving (ambitious and career-centered, likes to work to demanding goals and targets)
  • Innovative (generates new ideas, enjoys being creative, thinks of original solutions)
  • Adaptable (changes behavior to suit the situation, adapts approach to different people)
  • Detail conscious (focuses on detail, likes to be methodical, organised and systematic, may become pre-occupied with detail))
  • Socially confident (feels comfortable when first meeting people, at ease in formal situations)
  • Key Derailers :

  • Low data rational (prefers dealing with opinions and feeling rather than facts and figures, likely to avoid using statistics)
  • Low forward thinking (more likely to focus upon immediate rather than long-term issues, less likely to take a strategic perspective)
  • Low vigorous (likes to take things at a steady pace, dislikes excessive work demands)
  • Low Decisive (tends to be cautious when making decisions, likes to take time to each conclusions)
  • Low independent minded (accepts majority decision, prepared to follow the consensus)

  • Minimum 5 years’ copywriting experience
  • Demonstrated ability to write, edit and proof (must provide writing samples of web site content and e-marketing campaign copy)
  • Solid understanding of best web writing practices.
  • Must have strong experience with direct response and translating business information into compelling copy.
  • Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
  • Strong interpersonal and communication skills.
  • Interested in continuously learning about the latest platforms, technology tools, and marketing solutions. A degree or experience in communications, journalism or PR required.
  • Background in product-based copywriting
  • Strong understanding of how to target key audiences and drive sales through engaging copy
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