Japan Tobacco International and we believe in freedom.
We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from.
It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent.
Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business.
That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend .
And why we’ve been awarded Global Top Employer status, six years running.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more : jti.com)
WHAT THIS POSITION IS ABOUT - PURPOSE
Be part of the pioneer team to support JTI in the emerging RRP category. The purpose of this position is to support the Omnichannel and Consumer Experience Team in implementing the RRP consumer experience programs to successfully drive consumers along the consumer journey (Acquisition to Loyalty) into the JTI RRP Brands.
The incumbent will be responsible for managing the content and key engagement activities for strategic omnichannel touchpoints.
Support the consumer experience team to optimize the RRP consumer journey to increase customer lifetime value (CLV), acquired data, and long-term business goals.
Collaborations with other teams will be required to recommend the optimal RRP consumer experience strategy and deployment (Strategic Insights, Marketing & Sales, Digital, Other Functions).
WHAT WILL YOU DO - RESPONSIBILITIES
Consumer Experience Management
Work as a CEM specialist supporting the RRP Omnichannel CEM Manager.
Manage and deploy key CEM programs to ensure acquisition & retention of new consumers applying SMART objectives to ensure short & long term objectives.
Direct-to-Consumer Engagement Management (1-2-1 Consumer Engagement & Ambassadors)
Experienced in managing and implementing 1-2-1 consumer engagement roll-out, particularly Ambassadors or Product Specialists, to successfully drive trial & conversion into JTI Brands.
This involves training of 1-2-1 resource, deployment and cycle-planning of ambassadors, the development of all consumer-facing engagement material.
Strong performance management attitude and collaboration with and able to proactively provide feedback to RRP and collaborative teams.
Loyalty Program Management
Drive and optimize loyalty programs to build consumer retention and re-purchase, including : lifecycle engagement, personalized triggers, reviews and campaigns across channels.
Ensure a seamless experience across life stages and channels.
Maintain JTI consumer database to ensure data integrity and accuracy across all systems.
Lifecycle Management (Consumer Lifetime Value)
Work closely with the Omnichannel and Consumer Experience teams to ensure the 360 consumer journey is simple and integrated across channels.
Manage key retention programs and ensure proper alignment with relevant stakeholders on our long term strategies.
Stakeholder & Agency Management :
Experience in managing & collaborating with internal and external stakeholders.
Be able to select / source, train and manage 3rd party agencies and service providers (local or regional) to ensure achievement of CEM program KPIs & lead to the RRP business goals.
Key resource in anything CEM and able to proactively educate the wider department in the area of Consumer Experience.
WHO ARE WE LOOKING FOR - REQUIREMENTS :
WHAT’S IN IT FOR YOU?
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS :