The Integrated Media Planner facilitates the efforts of his / her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned.
The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.
e., Media Plans, Point of Views (POVs), and related media analysis.
Work with team in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online);
Local events ideation and implementation, i.e., local guerilla marketing.
Work as part of a media planning and buying group, applying media solutions to overall client objectives
Work with Digital team to integrate Digital objectives and strategies into overall client media plan
As directed and overseen by the Media Supervisor, present recommendations, POVs and select
analyses to clients and Account Service
Organize, implement and control the day to day media planning development process including
coordination among assistants.
Plan traditional media campaign strategy in tandem with interactive media team
Utilize available traditional media planning tools , other industry research and clients’ historical media activity reports to develop media plans
Complete assigned areas of the annual media plan(s) in their entirety
Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
Negotiate the print / OOH rates and added value.
Issue insertion orders from BAP for all print / OOH / internet planned for each market
Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
Understanding of current marketplace conditions,
Media and Promotional Opportunities
Invoice Approval and Billing.
Min. 2 to 3 years media planning
Working understanding of media, research resources, and terminology
Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
Mastery of Microsoft Excel, Words and PowerPoint
Candidates should have a natural affinity for research, numbers, and analysis