The Marketing Manager is focused on results and achieving desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, events and campaigns.
Responsible for planning and implementing go-to-market strategies for assigned products and market segments. Primary responsibilities include developing positioning and core content in coordination with internal subject matter experts to deliver effective campaigns and programs that generate demand.
The ideal candidate for this position will be able to :
Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, campaigns and supporting content used in both online / digital and offline environments
Create effective product positioning, value proposition and messaging for assigned product service lines and verticals by gathering market intelligence and actively soliciting input from subject matter experts including sales, product management and the business development team to understand and communicate the core value proposition
Develop a range of content in support of lead generation and brand awareness activities in coordination with other marketing team members, including : case studies, white papers, sales tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content and planning
Develop lead-generating digital content and campaigns for assigned products and verticals, including creating and maintaining web copy and developing blogs and email / newsletter content used for content-
driven nurture campaigns. Conduct digital advertising campaigns via social media and other paid publishers, search engine marketing and search engine optimization programs.
Coordinate with digital marketing strategist on all digital activities
Provide sales support by coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations
Manage and execute events / tradeshow activities in support of marketing plans
Own and communicate marketing results and effectiveness of campaign and marketing programs by reporting on metrics that achieve marketing objectives
Manage relationships with creative agencies, public relations agencies, independent writers, and other outside vendors as needed
Research market data and gather competitive information to facilitate positioning and messaging strategies
5+ years experience in marketing
Proven experience derived from developing and executing successful sales campaigns and programs that delivered significant sales results
Proven record of utilizing classical and innovative marketing practices and techniques
Experience with both digital and traditional marketing communication platforms
Experience in content marketing, experience in both long form (blogs, white papers, collateral) and short form (advertisements) writing
Experience with closed loop marketing and the ability to build and execute marketing strategies that make an impact on sales pipeline
Experience planning and executing events / tradeshows
Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships
Ability to work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills
Ability to work independently while providing updates on project status to supervisor and internal clients
Experience working with a field sales organization and supporting a dedicated segment and / or product line
Additional Knowledge & Skills
Healthcare IT market knowledge helpful. Most helpful if have pharmaceutical and / or pharmacy industry experience
Prior Product Management experience is preferred but not required
Experience working with technology product hardware, software, etc. is preferred not required
4-year degree in Marketing, Business or related field or equivalent experience
McKesson is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
Qualified applicants will not be disqualified from consideration for employment based upon criminal history.McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities.
If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to Disability Accommodation McKesson.
com. Resumes or CVs submitted to this email box will not be accepted.Current employees must apply through internal career site.Join us at McKesson!