Senior Manager, Consumer Insights - Qualitative
Manila, NCR, ph
8h ago


The Senior Manager for Qualitative Research, Consumer Insights assists the Director and Associate Director in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area.

He / she should be recognized and seen as having a strong expertise base in Qualitative research.

Experience of working with (or previous academic studies within) Ethnography, Semiotics or Design thinking, are also valuable to the role.


Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.

Deliver three aspects of actionable insights KPIs : (1) quality of data, (2) quality of analysis and (3) quality of delivery (including.

reporting and presentation).

Build strong relationships with clients through an empathetic understanding of clients’ needs / requirements and consultative advisory.

Interacting with prospective / existing clients and help with identifying new business opportunities by providing solutions to their business problems.

Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.


Business acumen and well organized, including planning and focus to deliver the financial outcome.

Highly motivated, self-directed, pro-active & possess a driven personality capable of working within tight deadlines or an agile environment.

Ability to manage multiple projects simultaneously while maintaining a strong client service orientation.


Bachelor’s Degree or equivalent, Master’s Degree desirable; relevant Degree in sociology, anthropology, psychology or business is desirable

Having at least 4-6 years solid working experience in Qualitative Market Research, Ethnographic Market Research or related jobs

Diverse practical experience in different qualitative research methods (e.g. focus groups, ethnography, in-depth / expert interviews, grounded theory, projective techniques, etc.)

Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research

Experienced in helping to manage a team

Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.

Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.

Excellent written & verbal communication skills

Additional Information

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.

We provide consumer packaged goods manufacturers / fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population.

For more information, visit .

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity / Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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