MAIN AREA OF RESPONSIBILITY :
The primary responsibility of the Marketing Communications Executive is to play a vital role in creating, coordinating, and implementing internal and external communications and marketing events.
Responsibilities include distributing promotional material, responding to customers'™ queries and comments on social media and networking during marketing events.
Ultimately, this person will act as our brand's voice to impress our customers and attract new clients.
Original content creation and the management of communications activities in line with the marketing and communications strategy
Conceptualize, plan, and execute events that support overall marketing events
Media monitoring and source relevant content from key influencers, stakeholders, industry partners and subject matter experts
Manage an editorial calendar to drive engagement and lead generation
In-charge of social networking opportunities to facilitate sales and increase brand awareness
Track ROI for marketing campaigns
Network with industry experts and potential clients to drive brand awareness
Gather customer feedback to inform sales and product teams
QUALIFICATIONS COMPETENCIES :
Proven work experience as a Marketing Communications Specialist or similar role
Familiarity with B2B and B2C advertising campaigns
Solid understanding of marketing communications strategies, channels, and techniques
Hands-on experience with web content management tools, like WordPress
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Excellent verbal and written communication skills
Good presentation skills
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