To assist and work to standard operating procedures in line with the overall company policy, procedure, rules and regulations by effectively and efficiently carry out varied workload such as Brand Activation and Trade Marketing while performing other duties in support of the company’s total objectives.
Key Duties and Responsibilities
Plans, strategizes and executes all brand activations BTL Below-The-Line such as product sponsorship, brand tie-up, sampling and selling, food expo, ex-
deal activities as well as trade marketing activities such as customized trade promo, in-store thematic promotions, mailers, merchandising, rentables and the like in order to drive brand visibility and channel presence.
Conceptualizes with corresponding cost-benefit financial analysis and executes tactical programs for area-specific marketing concerns.
Monitor and analyze the efficiency and effectiveness of all activations and trade marketing activities post-activity report for more effective future activations and marketing activities.
Prepares feasibility study of project activations from costing, timelines and systems including the event proper management in order to come up with meaty and flawless execution of activation programs to ensure objective and key performance measures are met or exceeded.
Conducts on ground research, review, process request and recommends sales initiated promotions and trade marketing programs sales drives .
Takes lead and negotiates brand activation activities that will be beneficial for the brand to gain wider exposure, acceptability and recognition.
Design and execute effective Trade Marketing programs demand creation initiatives for Modern and General Trade as well as for the direct kiosk / store operation.
In-charge of the Activation and Trade Marketing budget which from time to time being utilized as per Sales Trade Marketing Program requirements.
In-charge and responsible for the conceptualization, deployment and retrievals of merchandising and point-of-purchase materials in the trade as well as in the direct operations stores.
Monitors and reviews trade marketing expenditures particularly on the merchandising and paid rentables against sales.
Monitors all media activations and placements and identify opportunities for campaigns that will lead to increase in sales.
Reviews and analyzes current shelf space and displays in all retail outlets to come up with a standard planogram and placement standards across all trade channels and direct sales operations.
Responsible for gathering and reporting competitive activations information and research on a regular basis.
Support the roll-out of nationwide products initiatives by driving the implementation of the resulting kiosk / store / branch operational plans with the Direct Operations Group.
Screens promoters and merchandisers including agency personnel for push selling and sampling activities.
Bachelor’s Degree Business Studies / Administration / Management / Commerce major in Marketing, Advertising, Media or related course;
Minimum of 2-5 years of Trade / Store Marketing, Event Management, Advertising / Media and / or Sales experience gained in an FMCG and food retailing environment.
Strong leadership, initiative and communication skills.
Ability to manage diverse needs and expectations of the management and customers.
Must be energetic, a self-starter, confident, tactful and persuasive.
Highly organized with the ability to meet strict and demanding deadlines.
Proficient in MS Excel, Word and Powerpoint, report creation, Internet applications and Social Media.
Highly creative with ability to think out of the box.
Strong analytical skills and data-driven thinking.